SoBe Beverages

Product Type:Juice: Juice Drink; Container: 20oz glass (591 ml)
BevNET Review: SoBe Courage is, as the label states, a cherry citrus flavored beverage. The main selling point of this product, however, will be the addition of ginseng, guarana, and taurine -- ingredients which are typically found in energy drinks. Perhaps this product will pull away some consumers who can't stomach the taste of the countless energy drinks on the market today -- the sweet cherry/citrus flavor is much easier to stomach. Overall, a decent drink, but not high quality by any means.

Product Type:Juice: Juice Drink; Container: 20oz glass (591 ml)
BevNET Review: Originally announced at NACS 2003, Black & Blue Berry Brew is a decent tasting entry to the SoBe product line. It features a light dairy taste to the body of the product (the product contains skim milk and trace amounts of cream) which combines well with the berry flavor of the beverage. In addition, the use of the dairy helps hide the somewhat syrupy nature of this product. So, what do we think of this product? Well, as far as SoBe products go, it's definitely one of their better additions. Beyond that, this product is not really a stand out by any means. Decent taste, but a formula that definitely could be improved upon.

Product Type:Juice: Juice Drink; Container: 20oz glass (591 ml)
BevNET Review: Riding on the coattails of POM Wonderful's major advertising campaign promoting pomegranates, the timing of this product couldn't be better. Consumers will undoubtedly reach for this product, which bears a much lower price tag and a much more mainstream flavor than POM Wonderful. However, these consumers should not expect much from the addition of pomegranate to this flavor. Instead, they should expect a sweet beverage with an almost cherry-cranberry like flavor. With 5% juice, it's more the run-of-the-mill product for SoBe. However, it's slightly less sweet than many of SoBe flavors out there, so we'll give it a few bonus points. Overall, it's a decent entry taste wise -- and it will undoubtedly grab consumer attention due to the use of pomegranate.