Posted: Jan 20, 2005 at 2:30 PM
(Last Updated: Jan 20, 2005 at 4:40 PM)
SoHo Cola is a new product from Arizona Beverage that attempts to capture the spirit of a New York soda. For those unfamiliar with the source of this product's monicker, SoHo is a neighborhood in NYC which was named due its location, SOuth of HOuston street. SoHo Cola's massive 23 oz can features a picture of the New York City skyline and has an old-fashioned font that is almost art-deco in its appearance. SoHo Cola has a sweet formula, but feels a bit flat in its finish. The product uses a mixture of cane sugar and HFCS, which give it a slightly less syrupy flavor than colas made by the big guys. However, we feel that this product is somewhat conflicted as this blend of sweeteners appeals to two different consumer bases. Overall, this product is clearly a value price product (it even says 99 cents on the back of the can) packaged in a massive can that was released at a a time when sugar-based CSD consumption is down.