Tab Energy Drink

CompanyCoca-Cola of North America, Inc.
Traffic Rank#186
Websitehttp://www.cocacola.com
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What do you get when you combine one of CCNA's most iconic brand names with one of the fastest-growing segments in the beverage industry? The most anticipated new energy drink launch of 2006 - Tab Energy. While Tab Energy shares the Tab brand name, it is not a cola. It is a completely new energy drink created especially for women. The deliciously crisp and lightly carbonated pink beverage is sugar-free, with only five calories per 10.5 ounce can. Tab Energy will be available in eye-catching, fashionably pink cans and four-packs.

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+ Show Product ReviewTab Energy Drink

Product Type:Functional: Energy Drink: Regular; Container: 10.5 fl oz (310 ml) sleek can
BevNET Review: TaB Energy is a product that you really have to stop and think about. Specifically, one must ask how a saccharin-based cola brand is transformed into a pink colored energy drink and what Coca-Cola thinks they are accomplishing with this relaunch. The flavor is sweet and candy-like, but its finish is sweetener-laden in what's likely a throwback to the style of the original TaB. All in all, there aren't a lot of "energy" enhancing ingredients in this product AND the saccharin has been replaced with sucralose (a wise decision). Using a 10.5-ounce slim can with a pink-patterned design, this product's packaging goes well with it's low-calorie pink formulation, but it does nothing to pull in the type of consumer who was around when TaB was easily available on the store shelves. Still, there's a chance for this product as some sort of retro-chic energy drink -- but it's doubtful that this product will achieve mainstream success.Reviewed on: 11/14/2005

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(176 votes)

BevNET Product Traffic Rank: #2919

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Tab Energy Drink
Views: 2017
Type: JPG
Posted: 6/27/2007

Tab Energy Drink: a single can and four pack

a single can and four pack
Views: 1104
Type: JPG
Posted: 3/6/2007

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