Vault

Product Type:Functional: Energy Drink: Regular; Container: Various
BevNET Review: Vault is Coke's new citrus beverage that "Drinks like a soda, kicks line an energy drink." Coke has spent a long time trying to crack Mountain Dew and this is their latest, most innovative attempt. What do we think? Well, for starters we feel that this product can only be considered innovative if "innovative" is defined as "tastes a lot like Surge." The flavor is actually pretty pleasant -- it's kind of like a cross between Mountain Dew and Surge, with less caffeine bite -- but it won't win any awards for originality. As far as the packaging and branding go, we aren't terribly impressed. It fits the mold of other Coke products;the tactile letter "V" on the bottle feels like something you'd expect from a brand of sporting goods rather than a beverage. Overall, there's not a whole heck of a lot to praise about this product beyond the fact that Coke isn't going down without a fight. Unfortunately, this product's execution is no better than it's previous efforts (we'd have stuck with Surge).Reviewed on: 7/1/2005