Last Updated: 6/23/2011 4:47 PM
Virgil’s take on Dr Pepper is this product, “Dr. Better.” So how exactly is it better? Looking at the bottle, the fact that it is 100 percent natural and has no preservatives or caffeine seem to be the key differentiators. Plus, it comes in a 12 oz. glass bottle, which, at least for some soda consumers, is another benefit. In terms of flavor, it tastes almost identical to Dr Pepper (aside from its lack of caffeine). We probably wouldn’t even be able to tell the difference between the two if tasting them side by side. If that’s what they were going for, then they’ve certainly succeeded. Packaging, on the other hand, seems somewhat disconnected from what’s inside the bottle. They’ve kept the same graphic that’s found on all of Virgil’s product (a man serving frosty root beer mugs to his children). Seeing as Dr Pepper does not go as far back as root beer, the graphic doesn’t exactly exude confidence in the product. And if we’re picking nits, there’s something that seems conflicted about having your NASDAQ symbol on the side of a bottle touting its microbrew formulation. Overall, this is definitely one of the better tasting Dr Pepper style CSDs out there, but we think they should have done more with the branding than just throw it in the Virgil’s line.
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