New Hires: ZICO, PepsiCo, IBWA
Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing. A 25-year…
Month: March 2011
Rebootizer USA Partners with ‘The Balancing Act’ on Lifetime Television
March 25, 2011, (Wilton, CT) – Rebootizer USA (http://www.rebootizerusa.com), exclusive distributor of the popular Rebootizer® Detox Shaker, has signed an agreement to partner with ‘The Balancing Act’ (http://www.thebalancingact.com), a national…
“G” Symbol Still Lags the Lightning Bolt
The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…
evian Crushes Carbon Footprint with Lighter, Easier to Recycle Bottle
WHITE PLAINS, NY (March 16, 2011) – Today, Danone Waters of America, Inc announces the redesign of its classic 1.5L evian® bottle as part of the company’s ongoing effort to…
EX Chillout – New Name, New Formula, New Packaging
March 24, 2011 (Henderson, NV) – Kick back, put your feet up and unwind… Ex Chill, America’s First Relaxer Beverage has been released under a new name Ex Chillout. Using…
Review: avitae 90
Avitae’s “90” offering is, as the name suggests, enhanced with 90mg of caffeine per bottle, putting it on par with a standard cup of coffee. Aside from doubling the amount…
Vinny “Pezao” Magalhaes Joins XYIENCE’s Team of Brand Ambassadors
LAS VEGAS (March 23, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that Brazilian mixed martial arts (MMA) fighter Vinny “Pezao” Magalhaes has joined Team…
Neuro Appoints Mike Fransz as Director of Marketing
LOS ANGELES, March 24, 2011 /PRNewswire/ — Neuro, a groundbreaking line of functional beverages formulated by nutrition scientists and backed by scientific research to promote health and well being, today…
Portola Packaging to Acquire Closure Manufacturer Integra-Seal Industries
Naperville, Ill. (March 23, 2011) —Portola Packaging, Inc. announces its pending acquisition of Integra-Seal Industries, LLC, Kingsport, Tenn., for an undisclosed amount. The sale is expected to close by the…
BevNET Live: Polar Beverages’ Gerry Martin Will Help You Hone Your Pitch
Attendees of the upcoming Beverage School portion of BevNET Live will have the opportunity to learn how to pitch a beverage distributor — from the man who “green-lights” new products…
Nestlé Waters 2010 Corporate Citizenship Report on World Water Day
Stamford, CT (March 22, 2011) – Nestlé Waters North America (NWNA) is pleased to announce the release of its 2010 Corporate Citizenship Report, available online at citizenshipreport.nestle-watersna.com. Published on World…
Review: Simpli Oat Shakes
Hailing from Finland, Simpli is a company committed to delivering the best foods the natural way. Simpli products reflect the desire to areturn to simpler times, when food was fresh…
Review: Maine Root Lemonades
Maine Root has been producing gourmet soda for a bunch of years now — and now they’ve expanded into a new category: lemonade. They’re launching a three flavor line of…
Review: Fria Ice Water
Have you ever put a bottle of water in the freezer to use as a combination ice pack and beverage (once it melts, of course)? Well, here’s a product that’s…