LOS ANGELES, March 24, 2011 /PRNewswire/ — Neuro, a groundbreaking line of functional beverages formulated by nutrition scientists and backed by scientific research to promote health and well being, today announced the executive appointment of Mike Fransz as Director of Marketing. Fransz will be responsible for building and maintaining the Neuro brand across the nation as well as growing and managing Neuro’s entire marketing force.
With this appointment, Neuro will be able to further expand the company’s innovative collection of wellness lifestyle beverages across the country. Each of the line’s low-calorie drinks contains essential vitamins, minerals and nutrients specially formulated by nutritional scientists to provide an effective way to lead a healthy lifestyle.
With more than 11 years of experience within the area of consumer products, Fransz has planned, managed and directed marketing initiatives for a range of companies including top beverage brands. Fransz will tap his deep knowledge of the beverage industry to develop strategic brand awareness initiatives which will help strengthen the Neuro brand at the retail level in order to meet growing consumer demand for the unique collection of functional drinks.
Prior to joining Neuro, Fransz was the National Director of Marketing for CRUNK!!! Energy Drink leading both marketing and sales teams across the country in a national expansion of the brand. Earlier in his career, Fransz worked at Makai Events, a boutique experiential marketing firm in Southern California, where he led marketing efforts for Red Bull U.S. Over the next decade, Fransz continued to work for Red Bull as the in-house Field Marketing Manager where he developed unique strategies to market to a variety of demographics and target groups. During his tenure at Red Bull, Fransz learned how to champion people and was celebrated for building exceptional teams across multiple markets.
Fransz received a Bachelor of Arts degree in History and Political Science from the University of California, Los Angeles and resides in Los Angeles with his wife and two children.
Neuro is a groundbreaking line of functional beverages made with natural ingredients in fully recyclable packaging. Neuro was formulated by nutrition scientists and is backed by scientific research to promote health and well being. Each low-calorie beverage in the collection contains essential vitamins, minerals, amino acids and proprietary dietary ingredients. Neuro drinks enhance and support healthy and active lifestyles and are available in eight, 24/7 wellness beverage choices: NeuroAqua, NeuroBliss, NeuroGasm, NeuroSleep, NeuroSonic, NeuroSport, NeuroSun and NeuroTrim.
Neuro is available for purchase in the Western and Midwestern United States, the New York metro area, the United Kingdom and online at Amazon and www.drinkneuro.com.