SAN DIEGO – December 15, 2016 — Vuka Natural Energy Drinks is announcing a partnership with the Ground Up Group in the Northeast region. Group Up will be responsible for merchandising in Vuka’s current stores.
“We are so impressed with the work that Group Up is doing and in just a few weeks have seen an increase in volume in the stores that they’re merchandising for us”, said Gavin Linde, VP of Sales for Vuka. “We are excited to see what they’ll be able to do as we move forward and are looking to implement merchandising programs as part of our sales strategy in 2017”.
Ground Up Group represents several premium beverage brands in the marketplace and is a growing player in the Northeast merchandising world. Within the last year, Vuka Natural Energy Drinks has seen a tremendous growth especially in the Northeast region. With a focus on warehouse distribution and the increase in volume being moved through stores, it has become necessary to bring in additional resources to ensure that quickly moving product is displayed and stocked well.
Vuka’s goal is to provide energy drink consumers with an alternative to the chemical filled offerings that are available. The mission of the company is to help consumers to “Wake up to what’s inside” and thus the name Vuka, which means “Wake up” in Zulu.
Vuka Natural Energy is available in the Northeast region at Whole Foods Markets and a host of independent stores. In addition, consumers can buy online at http://vuka.com/store/ and on Amazon.com.
About Vuka
Vuka Natural Energy Drinks is a natural energy drink line available in four unique flavors. The mission of the company is to create beverages that make natural the new normal by encouraging consumers to “wake up to what’s inside”.
About Ground Up Group
Ground Up Group uses a hand’s on sales approach to bring premium beverage brands to market in New York City, Boston, and surrounding areas. They work with manufacturers to sell and promote their products in high-end food stores to buyers, store managers, personnel, and their customers. www.groundupgroup.com