AUSTIN, Texas — High Brew Coffee announced plans today to up the ante and amount of cold brew for their consumers by introducing new 32-ounce environmentally-conscious coffee in the unique Tetra Evero carton bottle. The distinctive packaging features the top shape of traditional milk containers with the environmental advantages of a carton. Consumers can now pour as much of High Brew’s two most popular flavors, Double Espresso and Mexican Vanilla, as they like from their own refrigerators to keep them fueled throughout the day. The new 32-ounce size will also be found in the refrigerated dairy section of the grocery store unlike the shelf-stable High Brew portable cans we’ve come to know and love over the years, giving caffeine lovers two places to find that cold brew goodness.
Living by their mantra of “for those who do”, High Brew decided to do something about the environmental impact of their product by tapping the innovative Tetra Evero packaging. The lightweight and recyclable carton is made mainly from a renewable resource: wood fiber from well-managed FSC-certified forests. The new packaging also highlights High Brew’s recent move to make a measureable impact on the community they source their coffee beans from through their partnership with Delos Andes in Colombia, a non-profit, multi-active Cooperative with over 3,500 coffee producers on site. The story of their direct-trade, single origin coffee bean source is prominently displayed so those enjoying a cold brew can rest assured knowing that what they’re drinking is making a real difference in people’s lives and the environment.
“High Brew was born from a sailing adventure with my family,” said David Smith, founder of High Brew Coffee. “When you’re in the middle of the ocean you see how vast and beautiful our world is, but you also see the mark humans have left on the planet. We are continuing to minimize our environmental footprint because I want to ensure my kids have the same chance to explore this pristine world like I have. I’m so proud of this new environmentally-friendly packaging, along with the measurable impact we’re having on the community we work in. It’s incredible to see your vision come to life in different ways in the four years since I started High Brew.”
“This year has been a landmark year for High Brew. We embarked on a 31 city summer road trip in our High Brew Liner, fueled the masses at the best summer festivals and were named one of Austin’s fastest growing companies,” said Mari Johnson, High Brew’s EVP of Marketing. “This fantastic visibility combined with our better not bitter coffee led to huge consumer demand and the decision to make our two most popular cold brew flavors available in a larger, convenient size for those who need more than an on-the-go eight ounce can to fuel their active lifestyle.”
High Brew’s new 32-ounce multi-serve size will be available in two flavors, Mexican Vanilla and Double Espresso, and can be found at dairy doors nationwide beginning March 2018, suggested retail price from $4.49 – $4.99. For more information visit www.highbrewcoffee.com.
About High Brew Coffee
After working tirelessly for 13 years to turn his tiny tea company into a household name, David Smith, co-founder of Sweet Leaf Tea, embarked on the sailing adventure of a lifetime. Discovering the benefits of refreshing cold-brewed coffee during warm nights navigating rough waters, the idea for High Brew Coffee was born. Founded in 2014, High Brew is an all-natural 100 percent Arabica blend ready-to-drink cold brew coffee made from Direct Trade coffee beans. Brewed with zero heat, High Brew Coffee offers premium low-calorie cold-brews in smooth, delicious flavors such as Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha, Black & Bold and Creamy Cappuccino + Protein. High Brew Coffee perfectly accompanies an active and on-the-go lifestyle. For more information, please visit www.highbrewcoffee.com.