NEW YORK, N.Y. — ITO EN, the global leaders of green tea and innovators of Japan’s #1 green tea brand, Oi Ocha, will now offer an Organic Oi Ocha ready-to-drink for the U.S. market. Responding to consumer demands for healthy and organic products, the Oi Ocha Organic will be launched at the Summer Fancy Food Show at the Javits Convention Center in New York City on June 29- July 2, 2018. Brewed from USDA certified whole green tea leaves, the refreshing ready-to-drink will deliver the integrity and essence of the tea leaf. Also launching is an Organic Matcha powder in Single Serve packets (12 packets at 2 grams each).
Oi Ocha, meaning “Tea Please” was the world’s first unsweetened ready-to-drink green tea, a feat that was said to be impossible due oxidation. Pioneering a proprietary brewing and bottling method, Oi Ocha is made without any artificial colors or flavors, or powder and concentrates. Simply with meticulously sourced tea leaves, purified water and natural Vitamin C (Ascorbic Acid) each single serve recyclable PET bottle (16.9fl oz) will be packaged in its iconic green bottle with Japanese kanji.
“With the organic market growing exponentially, we knew we had to offer an Organic Oi Ocha to meet consumer demand and the changing lifestyle” says Rona Tison, Executive Vice President of Corporate Relations & PR “Oi Ocha not only offers an authentic taste of Japan but provides natural catechin tea antioxidants, and health and wellness in a convenient ready-to-drink bottle.”
ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling program creating eco-products and tea farming practices. Recognized as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North American Tea Conference 2016 and “Best Industry Innovation Leader” at the World Tea Expo 2017.
About ITO EN (North America) INC.
ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS’ TEA, Oi Ocha, ITO EN Shots and matcha LOVE. To learn more about ITO EN, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram