To raise or not to raise? To sell or not to sell? Those are questions that can haunt young beverage entrepreneurs, and the consequences for making the wrong decision at the wrong time can be significant to even the best-positioned companies.
As the founder of Los Angeles-based law firm The Giannuzzi Group, Nick Giannuzzi has a long history of experience evaluating the marketplace to help entrepreneurs know when to ink the deal and then guiding them through the process. Speaking at BevNET Live Winter 2018, he covered the basics of raising money, including how to appraise valuations and how long funding rounds should last, as well as advice on when to consider a sale and how to forecast the market. As brands consider those choices, Giannuzzi emphasized that “getting the right partner is more important than getting the right valuation”
In this clip, Giannuzzi discusses how to evaluate raise and exit strategies while also staying ahead of the larger and often unpredictable global economy.