Things change fast online. Whether it’s the afternoon’s trending topics, a new popular meme, or an intricate, direct-to-consumer business model; in a split second the timeline can refresh and that old idea has become irrelevant.
“The days of just launching something and putting it up on Facebook ads just to get customers, it doesn’t work anymore,” said D2C brand builder and advisor Nik Sharma, speaking at BevNET Live Winter 2021 last month. “The 2015 world of DTC brands was you launch, you run some ads and all of a sudden you’ve made some money.… But today you can’t do that.”
As CEO of online consulting firm Sharma Brands, Nik brings unique insights and experience as to how CPG companies large and small should think about their go-to-market strategies and their approach to establishing a brand in the modern web environment. That includes the importance of newsletters, personalized consumer engagement, mounting competition from other products, how retail factors into online strategy, and why companies need to grow beyond the old tried and true platforms.
To watch the complete presentation, click the video below.