So, you have a great-tasting product with a cool-looking label, but how do you get the attention (and sales) you deserve in a hyper-crowded marketplace? That’s where your ‘Key Brand Visual’ comes into play.
“A ‘Key Brand Visual’ is a graphic expression that conveys your brand message to the public,” says Cynthia Sterling, Creative Director at Affinity Creative Group. “A good example is the work Affinity developed for the KYLA Riviera Cocktail Series. Kyla had a great product but needed a quick way to explain its unique benefits. We introduced Riviera with an evocative seaside landscape, creating a sophisticated mood for this range of premium canned cocktails with a ‘better for you’ twist: the added benefit of probiotics and artisanal flavor profiles.”
Affinity adapted the branding elements for the ready-to-drink beverage to all essential points in the customer journey. The creative agency assembled a ‘brand tool kit’ to include a website splash page, individual product pages, floor case stack display, shelf talker, cold box cling, sales brochure, and imaginative branded merchandise.
“The Affinity Creative team focused on expressing the true essence and spirit of the Riviera Cocktail Series. Using vibrant imagery and language, Affinity captured and embodied our unique offerings, completely elevating the KYLA cocktail experience to an artisanal level,” says Morgan Robbat, President, KYLA Kombucha.
From brand positioning and strategy, to new product development, to digital marketing, to brand revitalization and packaging design, Affinity helps brands generate value, compelling differentiation, competitive advantage, singular experiences, and passionate emotional connections with consumers. Get in touch to learn how Affinity Creative can help grow your brand and business!
About Affinity Creative Group: From our unique creative campus along historic Officer’s Row on Mare Island, California, Affinity Creative Group provides brand design, digital media, and shopper marketing services for wine, spirits, food, beverage, and luxury categories. For more information about Affinity Creative Group, please visit: AffinityCreative.com or call 707.562.2787.