Costa Tequila, the world’s first Hi/Lo blend of Tequila, has added freeride mountain biker Johny Salido as their latest brand ambassador. The humbly self-proclaimed bicycle enthusiast is a rising star in the international freeride mountain bike scene. Johny joins an incredibly talented team of Costa ambassadors from a range of backgrounds, including pro surfer Justin Quintal, chef Meredith Ouzounian, and Olympic gold medalist Kaitlyn Farrington.
With roots in Mexico, Johny knows good tequila as well as he knows trails, making him a natural partner for Costa.
“I appreciate those who think differently,” said Salido. “We’re both into reimagining the possibilities of our fields, and it’s exciting to support a stellar Mexican-made product.”
As the makers of the first ‘Hi/Lo’ blend of tequila in the world, Costa Tequila offers the only lineup of tequilas that intentionally bring together flavor profiles from Blue Weber Agave sourced in two traditionally separate tequila regions in Jalisco, Mexico. Tequila from the Highlands’ mountainous region comes from higher altitude plants and produces fruitier, sweeter, and softer notes and characteristics, while tequila from the Lowlands is produced at relatively lower elevations and delivers distinct peppery, earthy, spicy notes, and characteristics.
“Johny is tenacious and bold, just like our tequila,” said Costa Tequila Founder Stephen Gavula III. “We’re very excited to support him in his promising career representing Mexico in high-level freeride mountain bike competitions.”
Follow along with Johny Salido and Costa Tequila on Instagram, and find Costa Tequila’s lineup of Hi/Lo tequilas, including Café ($28.99), Blanco ($36.99), Reposado ($39.99), and Añejo (SRP $56.99), at select retailers in 12 states or order online at costatequila.com.
About Costa Tequila
For Costa, the makers of the first ‘Hi/Lo’ blend of tequila in the world, the mission is simple: redefine conventional tequila. The unique Hi/Lo blend of Costa Tequila is made from 100% Blue Weber Agave plants sourced from two distinct locations: “Los Altos” (the Highlands) and “Valle de Tequila” (the Lowlands). While traditionally these two regions produce tequila separately, Costa’s Hi/Lo blends bring the unique flavor profiles of both regions together. Find all varieties of Costa Tequila, including Café, Añejo, Blanco, and Reposado, at select retailers in Florida, Georgia, New York, Maryland, Missouri, South Carolina, Colorado, Washington D.C., West Virginia, Arizona, Tennessee, and Nebraska using the store locator or order online at costatequila.com.
For More Information:
https://www.costatequila.com/where-to-buy, https://www.costatequila.com/welcome/