Community Call is a recurring series of discussions addressing timely topics within the food and beverage industry. This month, we’ll discuss a range of topics such as winning on shelf with line extensions, the non-alc beverage revolution, and community marketing as a crucial part of brand strategy.
Community Call sessions are free and open to the public – just register in advance and mark your calendars!
Upcoming Community Call Schedule:
UNFI Next – Everything You Need to Know
- Date: Thursday, July 6
- Time: 1:00 PM ET
- Guest: Aaron May of the UNFI Next program
- Topic: UNFI Next is a distributor run program designed to curate and incubate emerging brands. We chat with Aaron May who oversees the UNFI Next program to discuss what the criteria for entry is, ideal timing for launch in a brand’s life cycle, and how to make it work for brand growth.
- Register Here
Winning On Shelf With Line Extensions
- Date: Tuesday, July 11
- Time: 1:00 PM ET
- Guest: Matt Weiss of RIND
- Topic: Line extensions can be a great way to increase market share and retail footprint, but there’s a good deal of testing and learning to maintain differentiation, customer loyalty, and to avoid cannibalizing your existing sales. Join Matt Weiss of RIND to learn about the approach that’s worked for them and the issues they’ve solved along the way.
- Register Here
How Two Experts are Harnessing the Power of Community to Build a Brand
- Date: Tuesday, July 25
- Time: 1:00 PM ET
- Guests: Madi Lieber and Michelle Cordeiro Grant
- Topic: Community Marketing is a crucial part of brand strategy that helps build and scale core consumers that become brand advocates and drive repeat purchases. Join Madi Lieber and Michelle Cordeiro Grant to hear about how they’re taking what they learned at Meta, Google, Lively, and Thrillist to the CPG world as they build their beverage brand, Gorgie.
- Register Here
Non-Alcoholic Beverage Revolution: Seizing Sales Opportunities
- Date: Thursday, July 27
- Time: 1:00 PM ET
- Guest: David Crooch of Ritual Beverage
- Topic: The Non-Alc beverage space is constantly expanding with sales opportunities and new product offerings, but many retailers haven’t ironed out their sets or review processes yet. Join to talk about where we started with non-alc, where it’s going, and how brands can carve out a spot in retail and distribution to shine.
- Register Here
Keep an eye on the calendar as additional calls are added.
If you have ideas for future topics, feel free to send them our way. Please submit all questions, ideas and feedback via our Community Call form.
About Community Call
Community Call, presented by BevNET & NOSH, is a recurring series of meetings amongst food and beverage professionals. Each call will tackle a topic impacting the CPG industry, and create a platform for timely insights, expert advice and community discussion. These calls will take place multiple times a month and invite the entire community to participate.
About BevNET
BevNET.com is the leading food and beverage-oriented media company, producing a web site, podcasts, print magazine, and live conference series. BevNET’s mission is to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
About NOSH
NOSH covers the world of entrepreneurial packaged food companies and services that are expanding rapidly due to interest in Natural, Organic, Sustainable and Healthy (NOSH) products and businesses. The goal of NOSH is to become the leading source of informed, comprehensive coverage and context in regard to this growing community of businesses and the larger trends affecting it. NOSH is a product of BevNET.com, Inc.