Whether it’s caffeine, THC, or good old electrolytes, whatever your functional enhancer of choice might be this week’s beverage launches has you covered as we look at new products from 5-Hour Energy, Cycling Frog, Cure and more!
5-Hour Energy
Three years after it introduced its first full-sized offerings, 5-Hour Energy is giving its 16 oz. canned energy drink line a packaging refresh, along with two new flavors: Rainbow Sherbet and Raspberry Razz. The entire line has also been reformulated to improve flavor and increase carbonation levels, while maintaining the 230 mg of caffeine and blend of vitamins and taurine found in each serving. For more information visit https://5hourenergy.com/.
Badger Bevs
There’s no mushrooms or snakes in this premium cocktail mixer’s latest flavor offering: Sparkling Blood Orange. Badger Bevs was developed by founder David Vogel and pro bartender Jillian Vose (of Dead Rabbit and Death & Co. fame) and the company’s newest innovation, made with real blood orange juice and cane sugar, adds to a line of bottled mixers that includes Ginger Ale, Club Soda, Tonic Water and Sparkling Grapefruit. For more information visit https://badgerbevs.com/.
Throne Sport Coffee
Kansas City Chiefs QB Patrick Mahomes is a three-time Super Bowl champion, so he knows a thing or two about taking a hard tackle, but is he ready for the rough and tumble of the beverage business? With former BodyArmor exec Michael Fedele by his side he’s got a seasoned teammate heading into the game as the two partnered to launch Throne Sport Coffee, an NSF Certified for Sport canned coffee line containing 150 mg of caffeine, B vitamins, electrolytes and BCAAs in each 11 oz. can. Available in Black, Mocha Java, Salted Caramel and French Vanilla flavors, the cans will retail for $3.99 each. For more information visit https://sportcoffee.com/.
FNSH Hydration
Startup beverage brand FNSH Hydration – pronounced “Finish” but also an acronym for Focus, Nutrition, Stamina and Hydration – has launched its first product line this month, a 9.6 pH alkaline water enhanced with a proprietary blend of electrolytes. Available in 700 mL bottles, the drink has debuted online at $28.99 per 12-pack. For more information visit https://www.drinkfnsh.com/.
Upstate Elevator Supply Co.
Otis has nothing to worry about from this startup elevator provider, which is selling a different kind of lift. Vermont-based Upstate Elevator Supply Co. is a cannabis-infused beverage and edibles maker, and now has added a line of hemp-derived Delta-9 THC drink and gummy offerings. The Delta-9 sparkling beverages come in 12 oz. cans and are available in 1:15 or 5:5 THC to CBD ratios, with Passion Fruit Seltzer, Green Mango Seltzer, Zesty Lime Ginger Ale, and Orange Pop Soda flavors. Online, prices range from $19.99 per 4-pack of the 1:15 drinks or $23.99 for 5:5 varieties. For more information visit https://upstateelevator.com/.
Cure
Powdered hydration mix maker Cure has introduced two new 28-serving bulk jars to its line, with Lemonade and Strawberry Kiwi flavors. The plant-based, electrolyte-rich mixes have just 25 calories per serving and contain no added sugar, erythritol, aspartame or other artificial sweeteners. Online, the tubs are available for $38.24 each. For more information visit https://www.curehydration.com/.
Jot
Coffee concentrate brand Jot introduced a Cinnamon Dolce flavor this week, retailing for $26 per 14-serving 200 mL bottle. Seasoned with cinnamon, consumers are advised to blend one tablespoon or Jot with 8 oz. of water or milk (or your preferred plant-based milk) and can be served hot or cold. For more information visit https://jot.co/.
Cycling Frog
THC seltzer brand Cycling Frog has added a Blueberry Yuzu flavor to its hemp drinks portfolio. Made with 5 mg of Delta-9 THC and 10 mg of CBD per 12 oz. can, the flavor is now available through the brand’s website for $19.99 per 4-pack. For more information visit https://cyclingfrog.com/.
Subculture Cold Brew
Caffeine? THC? Por qué no los dos? Subculture Delta Beverages Inc., a joint venture between Subculture Coffee and Diesel Beverages, has launched a shelf-stable, canned cold brew coffee infused with 5 mg of Delta-9 THC per 12 oz. can. Available in original and Oat Milk varieties, these cold coffees are looking to get you toasty. The drinks can be purchased online for $39.00 per 4-pack and are also available at Subculture Coffee stores in Florida. For more information visit https://drinksubculture.com/.