In this week’s new product launches, a legacy liqueur brand gets into bitters, Jones Soda gets spooktacular with Halloween-themed LTOs, and Generous Brands (previously Bolthouse Farms) rolls out a new portfolio of Sambazon and Evolution Fresh products.
Luxardo
Italian liqueur producer Luxardo has launched a new line of aromatic-infused cocktail bitters, packaged in 200 mL shelf-stable bottles. The launch features Cherry, Coffee, Chamomile, Orange and Rhubarb bitters, offering both pro and home bartenders a versatile lineup for mixing everything from Old Fashioneds to Espresso Martinis. The bitters are being imported by San Francisco-based Hotaling & Co. and will retail for $19.99 per bottle. For more information visit LuxardoUSA.com.
Peace Coffee
Organic and fair Trade-certified Peace Coffee is introducing a new Premium Concentrate for cold and iced espresso beverages. Intended for both foodservice and wholesale customers, the coffee concentrate is a Medium Roast that comes in a 32 oz. plastic bottle and is shelf-stable for up to nine months. For more information visit peacecoffee.com.
Jones Soda
Craft CSD brand Jones Soda is haunting it up for Halloween with a limited edition line of monster-themed drinks. Available in variety and single-flavor 12-packs online, the drinks include Blood Sucker (Strawberry-Lime), Zombie Juice (Green Apple) and Ghoulish Grape – described by the company as a “wicked twist” on classic grape soda. Each multipack is available for $49.99 from the brand’s website and orders placed by Oct. 22 will arrive by Halloween. For more information visit jonessoda.com.
Laird Superfood
Laird Superfood is prepping for a different festive season with its Holiday Mushroom Bundle. The package includes organic performance mushrooms to be added to coffee, tea and smoothies, its FOCUS Medium Ground Roast Coffee, Sweet & Creamy Superfood Creamer with Adaptogens, and a mushroom-themed mug. The bundle goes on sale online on November 1 for $111.25 each. For more information visit lairdsuperfood.com.
Electrolit
Pharmaceutical-grade hydration beverage brand Electrolit is adding Lemon Lime to its line of powdered electrolyte hydration mixes. The flavor joins Grape, Fruit Punch and Strawberry Kiwi varieties in the on-the-go stick pack line. For more information visit electrolit.com.
Generous Brands
After spinning off from Bolthouse Farms earlier this year, Generous Brands is launching an “innovation suite” of new products, including Super Smoothies under the Bolthouse Farms name, Cherry Cola and Pineapple Dragon Fruit flavored sodas for its Evolution Fresh brand, and several innovations for SAMBAZON including a 32 oz. multi-serve Immunity Superfruit Blend, 12 oz. single-serve original açaí juice bottles and a “renovated” SAMBAZON Energy Superfruit Blend. For more information visit bolthouse.com, evolutionfresh.com and sambazon.com.
Cycling Frog
Hemp consumers looking for something a little stronger in their infused beverages now have another option from Cycling Frog, which announced this week a new high potency Sparkling THC Raspberry Lemonade made with 50mg each of THC and CBD per 16 oz. can. The drink joins the brand’s Sparkling Iced Tea Lemonade flavor which contains the same dose of hemp-derived cannabinoids. The drink is available online for $29.99 per 4-pack and in select retailers. For more information visit cyclingfrog.com.