In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet. Plus, new summertime-themed sparkling flavors from Waterloo and LaCroix.
Lean Body
Labrada Nutrition is bringing a celebration to its Lean Body brand with a new ready-to-drink protein shakes, Birthday Cake. The new variety has 40 grams of protein and is available exclusively at Vitamin Shoppe locations. For more information, visit leanbody.com.
Torani
Beverage flavor maker Torani has launched Zero Calorie Beverage Sauce line. The brand is launching with two SKUs, Chocolate and Caramel, with additional flavors, French Vanilla and Pumpkin Spice, following in spring and summer. The new sugar-free sauces are specifically designed to be blended into cold drinks. For more information, visit torani.com.
Roots Focus
Supplement brand Roots Focus is moving into functional stick packs. The caffeinated powders are available in Strawberry Watermelon, Spicy Pineapple, Blackberry Lavender Lemonade and Fruit Punch. Each 0.23oz stick pack contains 56mg caffeine, a functional mushroom blend and zero sugar. For more information, visit drinkroots.com.
Waterloo
Waterloo Sparkling Water is no stranger to flavor innovation. This week the Austin, Texas-based brand launched Guava Berry and Ruby Red Tangerine just in time for the warm weather to set in. The new flavors even come with a theme song from the lead vocalist of rock band Taking Back Sunday, Adam Lazzara. For more information, visit drinkwaterloo.com.
GHOST
As energy and hydration lifestyle drink GHOST incorporates into the Keurig Dr Pepper portfolio it is still innovating its format. The brand launched a smaller 8.4 oz. can into four-packs recently. For more information, visit drinkghost.com.
LaCroix
Spring is coming and LaCroix Sparkling Water is preparing for a little more sun with its new flavor innovation. Sunshine blends citrus and tropical zest conveying the “refreshing essence of a sun-kissed day in every sip.” For more information, visit lacroixwater.com.
Quest Nutrition
Riding the high-protein wave, Quest Nutrition has launched a line of Milkshakes with a whopping 45 grams of protein per 14 oz. bottle available in three flavors: Chocolate, Vanilla and Strawberry. Each bottle contains under 6 grams of carbohydrates, 2 grams of sugar, 4 grams of fat and 230 calories. For more information, visit questnutrition.com.
PKN
Pecan milk brand PKN has a new ZERO offering free from gums, added sugar and other additives. The new product comes in a 32 oz. carton and is made with four ingredients: water, pecan butter, vanilla extract and sea salt. For more information, visit pknpecanmilk.com.
Sanpellegrino
Leaning into its Sicilian roots, Sanpellegrino CIAO! is a new line of flavored sparkling waters available in four varieties: Peach, Blood Orange, Lime and Cherry. Each 11.15 oz. can contains 10 calories or less, has 0g added sugar, and is formulated with real fruit juices and Sicilian salt. The carbonated drinks will be launching nationwide in April, with a SRP $5.99 per 6-pack. For more information, visit sanpellegrino.com/us.
Monster Energy
Feeling the island vibes? Monster Energy is adding a Blue Hawaiian flavor to its Ultra line of zero-sugar caffeinated drinks. The added flavor joins Zero Ultra, Vice Guava, Sunrise and Strawberry Dreams in the set, all available in 16 oz. cans. For me information, visit monsterenergy.com.
Natural Grocers
Fresh off of adding Organic Kombucha and Organic Raw Tepache, Natural Grocers is now bringing Organic Coconut Water into its portfolio of private-label beverage offerings. The 17.5 oz. cans will be sold individually ($2.49) or in 12-pack cases ($26.98). For more information, visit naturalgrocers.com.
Lady Bird Soda Co.
Texas-based mixer brand Lady Bird Soda Co. is launching into aluminum. The move into cans marks its transition from a premium, glass-bottled mixer brand to a soda company. The brand is starting with its Cactus Pear, Lemon Lime, Grapefruit Soda and Tejas Cola varieties. Each can has four to 6 grams of sugar, 2 grams of fiber and is 40 calories or less. The cans are launching with Albertsons Southern Division. For more information, visit drinkladybird.com.
Joyburst
Canadian drink maker is entering a new category with its latest innovation, Protein Coffee. Each 11 oz. Tetrapak carton brings 30 grams of protein with zero sugar in a Dark Roast flavor. The brand is launching its new addition across Costco Wholesale USA and Costco Canada locations as well as in Rite Aid and H-E-B, among other retailers. For more information, visit joyburst.com.
5-Hr Energy
Need just a little energy? 5-Hour Energy has downsized with its newest innovation, 1-Hour Energy. The 0.5 oz. bottle is available in the brand’s Grape flavor. The new product launch will be ushered in on March 10 with an activation featuring hip-hop artist Flava Flav in New York City. For more information, visit 5hourenergy.com.
Genius Gourmet
Snack and protein bar maker Genius Gourmet is jumping into protein beverages with its first line of drinks. Clear Protein is a carbonated soda with 20 grams of protein isolate per 12 oz. can. Each drink has 90 calories, zero sugar, one carbohydrate and is available in three flavors: Blue Raspberry, Fruit Punch and Orange. For more information, visit geniusgourmet.com.
Talking Rain
The makers of Sparkling Ice are not going to be left out of the better-for-you soda wars. Popwell, a new prebiotic soda from Talking Rain, was announced this week in six varieties: Blackberry Lime, Tropical Mango, Cherry Citrus – all caffeine-free – as well as caffeinated options, Lemon Lime, Cream Soda and Orange Cream. Each 12 oz. can has 6 grams fiber and 1 gram of sugar. For more information, visit drinkpopwell.com.