In this week’s new products roundup, Coca-Cola seeks to make a splash in the prebiotic soda space, Unwell Hydration introduces a Target-exclusive flavor and Brez unveils its biggest product release to date.
Simply Pop
As we reported back in December… The Coca-Cola Company is slated to enter the explosive prebiotic soda category later this month with Simply Pop. Available in five flavors – Strawberry, Fruit Punch, Pineapple Mango, Lime and Citrus Punch – the new offering contains 25% to 30% real fruit juice from concentrate and no added sugar. Each 12 oz. can features 6 grams of prebiotic fiber to support gut health. Simply Pop will be available at retailers in select regions and online nationwide via Amazon Fresh. For more information, visit coca-cola.com/us/en/brands/simply/new-soda-pop.
Positive Hydration
Zero-sugar hydration beverage maker Positive Beverage will now go by Positive Hydration to “more clearly articulate” the functional benefits of the vitamins and minerals it contains. Meanwhile, its energy drink line will continue to operate under the name Positive Energy. Additionally, the brand has removed erythritol from both product lines. For more information, visit positivebeverage.com.
ROAR Organic
ROAR Organic has expanded its line of organic hydration beverages with the launch of Dragon Fruit Punch. The new flavor, which features a coconut water base, contains essential electrolytes, Vitamins C, B5, B6 and B12 and antioxidants. Each 18 oz. bottle has just 20 calories and 2 grams of sugar. ROAR Organic Dragon Fruit Punch is available on the brand’s website for $33.99 per 12-pack and at retailers nationwide. For more information, visit roarorganic.com.
Unwell
Roughly two months after its market debut, Unwell Hydration – the beverage brand founded by podcaster Alex Cooper – has launched a new flavor: Kiwi Pineapple. The new offering is exclusively available at Target stores nationwide with a SRP of $2.49 per 16.9 oz. bottle. Kiwi Hydration contains electrolytes and B-complex vitamins with green coffee extract for rapid hydration. For more information, visit drinkunwell.com.
Whole Moon
Whole Moon has unveiled its latest innovation, Coconut Milk. The plant-based beverage is crafted with whole-roasted almonds, oats, pistachios, soybeans and whole coconut meat. Whole Moon Coconut will be available at Sprouts Farmers Market stores nationwide next month with a SRP of $5.79 per 42 oz. bottle. For more information, visit wholemoon.com.
1906
Cannabis brand 1906 has announced the debut of Off Duty, a THC-infused beverage additive seeking to “[redefine] social drinking.” Each snap packet of the flavorless cannabis shot has 5mg TBC and 5mg CBD, and its effects kick in within 20 minutes. Off Duty is available on the brand’s website for $45 per 10-pack. For more information, visit 1906.shop.
Remedy Organics
Remedy Organics has made its first foray into the ready-to-mix space with the introduction of Plant Powered Protein SuperBlends. Available in two flavors at launch – Chocolate Chip and Vanilla Bliss – the powders provide 24 grams of organic plant-based protein and 4 grams of fiber and contain 21 vitamins and minerals. Remedy Organics Plant Powered Protein SuperBlends are available for pre-order on the brand’s website in multi-serve gusset bags and single-serve stick packs. For more information, visit remedyorganics.com.
Poppi
Poppi is strengthening its partnership with The Los Angeles Lakers, announced in October, with the launch of a custom Lakers-themed can for its Grape flavor. The limited edition cans are now available at local Los Angeles stores, per an announcement on LinkedIn. For more information, visit drinkpoppi.com.
Brēz
Low-dose, cannabis- and mushroom-infused beverage maker Brēz has unveiled its largest product release to date, Brēz Spirit. The new offering contains 5mg THC, 10mg CBD and 2200mg Lion’s Mane per 50ml shot and features tasting notes of Italian lemon, elderflower and agave. Brēz Spirit is available for purchase on the brand’s website for $69 per 25.4 oz. bottle. For more information, visit drinkbrez.com.
Electrolit
Premium hydration beverage Electrolit is celebrating February, also known as National Grapefruit Month, with the launch of its latest flavor: Pink Grapefruit. The new offering, packaged in the brand’s signature 21 oz. square bottles, will be exclusively available at 7-Eleven this spring. For more information, visit electrolit.com.
Natural Grocers
Natural Grocers has introduced Organic Kombucha and Organic Raw Tepache to its private label lineup. The former, fermented with tea sourced from the foothills of the Himalayas and combined with organic evaporated cane sugar and organic fruit, is available in six flavors: Blueberry Ginger, Ginger, Pineapple Passion Fruit, Raspberry Hibiscus, Raspberry Lemon Ginger and Tangerine Blood Orange. The latter, crafted with organic pineapple as the base for the mother culture, is available in Citrus and Mango Chili varieties. For more information, visit naturalgrocers.com.
Balaveda
Adaptogen drink and energy shot maker balaveda has introduced two new products: Supersonic Citrus Organic Energy Shot ($21 per 6-pack) and Kapow Cacao ($33 per 8 oz. pouch). The former is a USDA Organic energy shot with 180mg of clean caffeine from organic green coffee and is powered by adaptogens like cordyceps and eleuthero, plus B12 for energy metabolism and L-theanine for calm clarity. The latter is an organic raw cacao blend crafted with the brand’s Super 6 Adaptogen formula featuring ashwagandha, amalaki and cordyceps. Both products are available for purchase on the brand’s website. For more information, visit balaveda.com.
Partners Coffee
Brooklyn, N.Y.-based Partners Coffee has unveiled its latest wholesale innovation: Shelf Stable Cold Brew Concentrate. As its name suggests, the new offering doesn’t require cold chain logistics, shipping alongside regular coffee orders. It can be stored at an ambient temperature and doesn’t require refrigeration until opened. Partners Coffee Shelf Stable Cold Brew Concentrate is available on the brand’s wholesale portal for $235 per case of 4 units. For more information, visit partnerscoffee.com/pages/wholesale.