New Products: GORGIE and Bloom Do Protein, Monster Energy Taps into Dirty Soda Trend

This week’s gallery features protein line extensions from GORGIE and Bloom Nutrition, a skincare collaboration from Saint James and the latest innovations in THC-infused beverages.

Laird Superfood

Powder drink mix brand Laird Superfood extended its Hydrate line last month with two new flavors: Wild Berry and Tropical Punch. Wild Berry contains a blend of antioxidant rich maqui, calafate and murta berries sourced from Patagonia while Tropical Bunch utilizes a blend of fruits and orange oil. Both flavors contain Aquamin branded red marine algae containing calcium, magnesium, potassium and sodium. For more information visit lairdsuperfood.com.

Wildwonder

Functional beverage maker Wildwonder’s latest flavor innovation is Pink Pomelo Limeade, made with probiotic culture, 5 grams of prebiotic fiber and 40 calories per 12 oz. can. Available online in 12-packs for $42 (about $2.98 per can), the drink also touts floral flavor notes of chrysanthemum flower. For more information go to drinkwildwonder.com.

Barebells

Protein bar maker Barebells moved into beverages just a few months ago, but the brand is quickly expanding in RTDs. First teased at this year’s National Association of Convenience Stores trade this year, Barebells Milk Drink is a three-SKU ultra-filtered protein milk available in 11-oz. cans, featuring Choco, Vanilla and Berry flavors with 24 grams of protein and two grams of sugar in each.The new line is launching into 500 doors across Walmart, The Vitamin Shoppe and GNC, as well as on the company’s website and TikTok Shop. Learn more by visiting shop.barebells.com.

Crescent Canna

Hemp-derived THC brand Crescent Canna is ringing in the new year by launching Parade Punch Recovery Seltzer. Available in 5mg and 10mg THC versions, the new variety is formulated with vitamin B12 and caffeine to “recover and roll.” Parade Punch is being sold on the company’s website in 12-, 24- or 72-packs. For more information, visit crescentcanna.com.

Noot

Australian adult non-alcoholic cocktail brand Noot has partnered with Total Wine & More to launch in the U.S. The “mood-enhancing” drinks feature a functional blend of nootropics and adaptogens with passion flower, lemon balm and schisandra (or magnolia berry). Noot’s options are based on classic cocktails Grapefruit Paloma, Ginger Mule, Negroni Spritz, Gin & Tonic and Watermelon Margarita, available in 12 oz. slim cans. The brand also offers multiserve, spirits alternatives not yet available in the U.S. For more information, visit us.nootdrink.com.

GORGIE

Everything seemingly goes better with protein these days, and energy drink GORGIE is getting on board with the trend. The brand’s new two-SKU line of Protein Energy Drinks contain 8 grams of protein per 12 oz. can, along with no preservatives. Both initial flavors, Strawberry Pop and Power Punch, are now available at Target. To learn more, visit getgorgie.com.

Monster Energy

With brands like Mountain Dew and Poppi getting involved, why shouldn’t Monster get in on the Dirty Soda wave? The energy brand’s newest release, Strawberry Shot, is exactly that, taking the familiar core formula and adding a potent flavor “shot” on top for “a twist that elevates the experience.” The new flavor is now available in both full calorie and Zero Sugar varieties in stores across the country. Additionally, Monster has partnered with Circle K on a new exclusive flavor of its zero-sugar Ultra line, Punk Punch. The punk rock-themed variety has 150mg of caffeine in each 16 oz. can. Learn more at monsterenergy.com.

Phorm Energy

Anheuser-Busch InBev’s Phorm Energy, launched in May, has unveiled its fifth core flavor: Silver Lightning (bold citrus). Like the rest of the brand’s flavors, each 16 oz. can delivers 200mg of natural caffeine from green tea, plus nootropics. Phorm Energy Silver Lightning is rolling out to retailers nationwide. For more information, visit phormenergy.com.

MALK

Plant-based dairy maker MALK has refreshed and reformulated its coconut creamer line. Available in three varieties (Unsweetened, Vanilla, and Sweet Cream), the Coconut Creamers have 2 grams of sugar and seven ingredients or less, depending on the flavor. The creamers are available in the brand’s familiar 16 oz. plastic bottles. For more information, visit malkorganics.com.

HOP WTR x Stone Brewing

Hop water producer HOP WTR has joined forces with craft beer brand Stone Brewing to launch Centennial Citrus Double Hopped, a non-alcoholic IPA. The zero-sugar, zero-calorie drink is crafted with Mosaic, Centennial and El Dorado hops and infused with adaptogens and nootropics. Centennial Citrus Double Hopped is for $11.99 per 6-pack at Sprouts and select retailers nationwide. Learn more by visiting hopwtr.com.

Saint James x LOOPS

Better-for-you iced tea maker Saint James has partnered with Korean skincare brand LOOPS on a bundle that includes 12 bottles of black or green tea, a limited edition 5-pack of LOOPS’ Double Take, Fresh Peel and Sunrise Service face masks, a Weekly Reset lip mask and Dew Cloud eye masks. The bundles are available via Saint James’ direct-to-consumer website, saintjamesicedtea.com, for $49.50 each.

S. Pellegrino

S. Pellegrino has expanded its CIAO! lineup with the addition of Limoncello, a “bright, citrusy sip of Italian sunshine.” The sparkling beverage is crafted with real fruit juice, natural flavors and a pinch of Sicilian salt. CIAO! Limoncello is currently available on Amazon for $6.49 per 6-pack, and will begin rolling out to retailers nationwide next month. For more information, visit sanpellegrino.com.

Carolindica

Hemp-derived wellness product brand Carolindica has expanded its beverage collection with High Tide, a new line of THC-infused sodas and seltzers. The seltzers (10mg THC, 25mg CBD) are available in Orange Cream, Rogue Berry Riot and Lemon Lime. The Max Strength Tall Boy THC Soda (60mg Nano THC) is available in a Limelight flavor, while the Strong and Sweet Sodas (25mg THC) are offered in Berry Blitz, Blush Rush (strawberries and cream) and Limelight flavors. More information is available at carolindica.com.

Bloom

Bloom Nutrition is expanding its protein powder lineup into an on-trend format. The Nutrabolt-owned nutrition brand is launching clear protein powders in two flavors, Raspberry Lemon and Strawberry Watermelon, each with 20 grams of protein per serving. Both also contain five grams of grass-fed bovine collagen peptides. A 10-serving bag is available online for $29.99 and at Target. More information is available at bloomnu.com.

Starbucks

Starbucks is rolling out a slate of new at-home products, including Refreshers Concentrates (Strawberry Acai, Mango Dragonfruit, Lime Watermelon) and Sweet Cream Enhancers (Starbucks Vanilla Inspired, Starbucks Brown Sugar Inspired, Starbucks White Chocolate Macadamia Inspired). Both product lines are now available at retailers nationwide. Learn more by visiting athome.starbucks.com.

Accelerator

Accelerator Active Energy is going sub-zero with its first limited-time flavor Citrus Freeze. The grapefruit and lemon-flavored variety has zero-sugar and 200mg of green tea and coffee bean-derived caffeine. For more information, visit drinkaccelerator.com.

Karma Water

Karma Water, the functional beverage brand known for its patented Push Cap technology, is set to debut its new Karma Pineapple Coconut Probiotic Water at the 2026 Winter Fancy Faire*. Originally introduced in 2011, Karma is reviving the flavor “due to overwhelming demand,” this time enhanced with “modern functionality supporting current gut health consumer trends,” according to a press release. Each 18 oz. bottle features two billion CFU of BC30 probiotics, 100% daily value of six essential vitamins, and zero artificial sweeteners, colors or flavors. For more information, visit drinkkarma.com.