This week’s new beverages gallery features GHOST’s latest candy-coated collaboration, Elmhurst’s RTD protein shake debut and a long-awaited move outside of bitters for iconic brand House of Angostura.
GHOST
Known for licensing candy brands for its flavor innovation, GHOST just launched a Bubblicious variety. The co-branded offering is available in 16 oz. cans with 200 mg of caffeine, and like all of its energy drinks, has zero sugar. For more information, visit drinkghost.com.
Perfect Hydration
Debuting online this week, Perfect Hydration Akaline Water is launching its first line of flavored water in three zero-sugar, zero-calorie 12 oz. SKUs: Lemon, Berry and Mango Peach, the latter of which arrives in June. Head to perfect-hydration.com to learn more.
Recess
Go small or go home is the message Recess is sending this summer. The relaxation beverage maker has downsized its Zero Proof margaritas (Lime, Spicy, Watermelon, and Strawberry) into 7.5 oz. minicans. The ANA margaritas contain guayusa and adaptogens, are sweetened with agave and are available in 8- and 12-can variety packs. For more information, visit takearecess.com.
Tazo
Lipton Teas-owned Tazo is adding protein to its portfolio. The tea brand is launching two Protein Lattes – Chai Latte and Matcha Latte – with 20 grams of protein per serving. Tazo also unveiled three Organic Matcha Latte Powders (Classic, Blueberry and Vanilla) and a new collection of six wellness teas. For more information, visit tazo.com.
Lapo’s
Non-alc cocktail specialist Lapo’s is going deeper into Italian inspirations with two new releases: Lapo’s Amaro and Lapo’s Amaro Cola (pictured), both available now at Target and Whole Foods, as well as via online boutique The Zero Proof. Lapo’s Amaro Cola ($19.99 for a 4-pack of 8.4 fl oz cans) pairs the Amaro’s herbal character with a house-made cola. Head to drinklapos.com to learn more.
ANGOSTURA
The brand has been around for more than 200 years thanks to its iconic bitters – so why stop there? Angostura is releasing two premium cocktail syrups this summer, ANGOSTURA Demerara Sugar Syrup and ANGOSTURA Spicy Honey Syrup. Learn more at angosturabitters.com/angostura-syrups/
Elmhurst 1925
Plant-based dairy maker Elmhurst 1925 has entered the protein drink set. Launching at Sprouts, Clean Protein is available in 11 oz. cartons and four flavors (Sea Salt Chocolate, Vanilla, Pistachio Crème, and Strawberries and Cream). Each cashew milk-based shake contains 27 grams of pea- and mung bean-derived protein, 190 calories, and no more than 3g of sugar. To learn more, visit elmhurst1925.com.
5-Hour Energy
This summer is poised to be soaked in nostalgic Americana, and 5-Hour Energy isn’t missing out. The energy shot leadr is releasing three new flavors inspired by classic summertime treats: Firework Freeze, OrangeSicle and Raspberry Cooler. Find more details at 5hourenergy.com.
Vibes
There’s a new functional brand in functional ANA beverages. Florida-based Vibes is launching with three varieties targeting separate need-states: “Social” uses functional hops, ketone-infused “Energy” and “Chill” formulates with kava. Vibes will be initially launching direct-to-consumer and on ecommerce channels. To learn more, visit drink-vibes.com.