Beverage School
Financing: An Entrepreneur In The Beverage Space And How To Finance A New Brand
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Description
Seth Goldman is co-founder and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets. The company has also enjoyed aggressive expansion of its Honest Kids and Honest Fizz product lines. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s lower-calorie, organic and Fair Trade mission.
The following video series covers some of the early lessons Seth learned as he entered the beverage industry and his thoughts on how to finance a new company and product.
Details
- Category
- Investment
- Tags
- Beverages , Craft Beer , Snacks
- Run Time
- 9 minutes 15 seconds
- Last Updated
- 4/24/2014
Table of Contents
- What brought you into the beverage space?
- What’s one thing you wish you knew before going into the beverage industry?
- What are some options for product distribution that exist outside typical large beverage or food distributors?
- What’s one thing you wish you knew before launching your product?
- How did you secure the initial investment in your company?
- Should I consider friends and family during investment rounds?
- When is the right time to seek outside capital or investment?
- What do investors look for in an entrepreneurial brand?
- How important is profitability and sustainable growth to acquiring new investors?
- What drives the valuation for a startup brand?
- When is the right time to seek outside capital or investment?
- What’s some advice you would give brands thinking of taking on investment opportunities?
- How much money is needed when starting a new brand?