Seizing on Americans’ love affair with protein and energy, Protein2o has logged impressive retail growth to grow the country’s number-one protein water brand. Leading the way is Protein2o’s newest innovation Protein2o PLUS Energy, which is popping up on store shelves and displays this Spring in CVS, Rite Aid, Discount Drug Mart, HyVee, Jewel, Tom Thumb, Randall’s and Central Market.
NITRO Beverage Co. has just launched brand new packaging and has partnered with Rainforest Distribution to expand its Northeast and Mid-Atlantic presence. The new packaging displays certified badges front and center, and the cans now feature a super smooth matte finish.
Designed to be enjoyed both on its own and as a mixer, Hella Cocktail Co.’s Bitters & Soda is a two SKU line of aromatic sparkling beverages that are made with gentian root tincture.
Reaching for a ginger ale soda when you have an upset stomach? You’re not alone, as 88 percent of moms say they would give their child or another family member ginger ale soda to soothe an upset stomach. However, the truth is there is almost no real ginger in conventional ginger ale sodas and certainly not enough for a functional benefit
According to documents from Amsterdam District Court in The Netherlands shared by Monster last night, the energy drink maker’s Dublin-based European subsidiary, Monster Energy Limited, has received a partial judgement in its complaint against Bang B.V., which markets and sells VPX’s Bang energy drink in Holland.
AquaNew, LLC received the first license to use WIT Technology in its manufacturing of Polarized Water under the brand name of Watt-Ahh. Last month, WIT Technology received its first U.S. Patent.
In this episode, Patagonia Provisions managing director Birgit Cameron spoke about the origins and development of the brand, a food and beverage offshoot of outdoor apparel giant Patagonia. She also discussed the opportunities and challenges of being aligned with its parent company and why its uncommon innovation strategy is critical to its overarching mission.
There’s no mistaking it -- cold brew coffee is red-hot and quickly becoming a new American classic, a staple of a brunch-focused generation. Now, for a limited time only, San Francisco-born SKYY Vodka is bringing the authentic taste of this country’s latest obsession to cocktail bars and retail stores across the U.S. with the release of SKYY Infusions Cold Brew Coffee.
Thirty Drink, The Healthy Sports Drink, a leading producer of clean sports and functional beverages, is excited to announce a new label to help with consumer demands. Thirty Drink listened to the market and has added verbiage to clarify exactly who we are, to new consumers nationwide. We are “Thirty Drink - The Healthy Sports Drink.”
Heaven's Door Spirits, co-created by legendary musician and artist Bob Dylan, has announced the release of the final bottles of its 10 Year Old 100 Proof Tennessee Straight Bourbon, a limited two-barrel lot batch. The brand also provided a first glimpse into its newest, and very rare whiskey offering, aptly named The Bootleg Series, which will be available later this year.
Stolen Spirits, known for creating the world’s first smoke drum and award-winning 11 year-old single-grain whiskey, has announced the launch of Stolen X, the newest member of the Stolen family of craft spirits.
For the first time small companies with revenues under $1 billion make up more than half of IRI’s New Product Pacesetters report, which was released yesterday.
Stoli Vodka, the original premium vodka with uncompromising quality since 1938, has announced the launch of the Stoli "Spirit of Stonewall" limited edition bottle, which will be behind the bar and at participating retail outlets beginning later this month.
Nutrabolt, the world's largest independent sports nutrition company and creator of America’s no. 1 pre-workout brand, C4, continues to experience rapid growth at Walmart nationwide. The iconic, eye-popping yellow C4 performance energy drink is now available in 4-packs in the grocery section of more than 4,000 Walmart locations in a variety of delicious flavors, including Frozen Bombsicle, Strawberry Watermelon Ice and Orange Slice.
