Magic Spoon is proof that breaking the rules can be the smartest move in CPG. Co-founder Gabi Lewis Gabi gets candid about product-market fit, pricing, branding, word-of-mouth growth, retail velocity and the tradeoffs that come with innovation. The episode offers a clear, hard-earned playbook for founders building modern food and beverage brands.

A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan’s blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely’s growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand.

They started with a cult following. Now they’re taking over the country. Ari Raz, CEO of fermented coconut yogurt company The Coconut Cult, and Starr Edwards, co-founder of almond dip and snack brand Bitchin’ Sauce, discuss how timely innovation, community-driven creativity, and a fearless mindset helped both companies grow and thrive on a national stage.

After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. CEO Amy Taylor breaks down the executional shifts across product, pricing and packaging that are helping Zevia compete more effectively in mainstream retail and position the brand for sustainable, long-term growth.

From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape.