Spirits Marketing: Campari Taps Sarah Michelle Gellar; Glenfiddich Brings F1 to Grand Central
The 13th annual Negroni Week came to a close last week, and this year Campari aimed to slay with a new frontwoman.
BevNET.com Staff
Posts by BevNET.com Staff
Taste Radio: Milk, Money & Momentum. Slate’s Rise & A Bay Area Buzz.
Ten years ago, the idea of canned milk powering a fast-growing brand might have seemed far-fetched. And yet, Slate – which recently announced $23 million in fresh funding – has proven just how powerful a novel concept can be. The hosts also look back on an unforgettable meetup in San Francisco, where industry veterans, insiders, and early-stage founders came together in a high-energy atmosphere.
Marketing: Something & Nothing Rethinks Modern Soda; Jarritos Turns 75
U.K.-based Something & Nothing is seeking to rethink the future of the category with its first stateside out-of-home campaign, “Not Pop.”
New Products: LMNT Slims Down, Ben Stiller Does Soda and Ghia Returns
We have a windfall of new beverage launches in this week’s new product gallery with limited time launches from Celsius, Laird and more. Elsewhere the dairy brands innovated against growing demands from co-op Organic Valley’s push deeper into plant-based, to Koia’s ‘Elite’ line extension with a sweet new flavor.
Reviews: Strive Hydration Soda, Birdie Sparkling Tea & Mateína’s Energy Brews
To sparkle or not to sparkle? Whatever you fancy, we've got it this week with Mateina's yerba mate brews, Strive's take on hydration soda, and Birdie sparkling tea.
Taste Radio: ‘Whisper’ Success Into Existence. An Industry Icon Shows The Way.
What separates beverage brands that break out from those that burn out? In this episode, industry veteran Ken Sadowsky – often known by his sobriquet, the “Beverage Whisperer” – offers a behind-the-scenes look at what’s working (and what’s not) in the fiercely competitive drinks industry.
New Products: Poppi Cream Soda Returns; Mingle Mocktails Is In the ‘Mood’
Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
Reviews: Projo Coffee Powers Up, Narra Oat Lattes Dive Into Ube
Want more from your lattes? Look no further, as we dive into Projo's protein-enhanced Power Coffee, then chill out with a calming Ube Vanilla oat milk latte from Narra.
The Ingredients Defining Functional Beverages In 2025
According to Spate’s new 2025 Ingredient Trends Report, viral hacks like chia seed water and chlorophyll drops are turning niche ingredients into mainstream must-haves.
Distribution: Odwalla Returns to the Golden State Under Grupo Jumex
Now under the stewardship of Mexican beverage producer Grupo Jumex, fresh juice brand Odwalla is making its much-anticipated return to the Golden State.
Non-Alc Beverages Decelerate; Energy Drinks Remain ‘Strong’
Weaker volumes dragged down sequential non-alcoholic beverage sales growth during the two weeks ending September 6.
Taste Radio: How Halfday Went From Dorm Room To Disrupting A $9B Category
Mike Lombardo, the co-founder of better-for-you iced tea brand Halfday, shares the journey of transforming a college side hustle into a fast-growing challenger brand. He opens up about the brand’s early missteps, how Halfday secured coveted shelf space at Whole Foods, partnered with one of New York City’s most influential distributors, and how a last-minute decision led to a major investment.
Marketing: Everyday Dose Sponsors ‘Wellness Meets Culture’ Runningman Festival
In marketing news, functional coffee Everyday Dose sponsors Runningman Festival, Taste Salud's new soccer sponsorship and more.
BevNET Best of 2025 Awards: Nominate the Brands, People, and Innovations Driving the Beverage Industry Forward
BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Since 2007, these honors have recognized innovation, influence, and excellence, and helped shine a spotlight on both breakout stars and established category leaders.