Taste Radio: Scaling Your Tribe. The Komos Way.
How do you cultivate a loyal following through word-of-mouth buzz and smart, strategic partnerships without leaning on splashy marketing campaigns or celebrity endorsements? It’s the Komos way.
BevNET.com Staff
Posts by BevNET.com Staff
Marketing: Anna Kendrick, Rebel Wilson Star for Splash Refresher
'Pitch Perfect' pals Anna Kendrick and Rebel Wilson reunite as the faces of a new TV campaign for Primo Brands' new sparkling Splash Refreshers line, plus more marketing news from Monster, Chamberlain Coffee, Reign Storm, Simply and more.
Elevator Talk: Corpse Reviver, MAA • TE, The NA Beverage Company, Big D Energy Drink
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Courtney O’Brien, the founder of The Outlier Initiative, who shared her thoughts, questions and feedback with the participants.
Taste Radio: Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG
Troy Bonde and Winston Alfieri aren’t selling your father’s ragu. Instead, the 25-year-old co-founders of Sauz, a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it’s working.
Cash Crunch or Comeback? Q1 Food & Beverage Financing Trends – a FABID Exclusive Report
Is the food and beverage funding freeze finally thawing? FABID’s Q1 2025 Report reveals a surprising rebound in deal size and investor appetite—just not where you might expect.
Taste Radio: Funding Favors the Few. Chefs Favor the Simple.
In a year clouded by economic uncertainty, you’d think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration.
In Memoriam: BevNET Chairman Jack Craven
It’s with great sadness that we’re writing to note the passing of Jack Craven, the Chairman of BevNET, father of our CEO and founder, John Craven, and father-in-law to our COO, Carolyn Craven.
New Products: FitAID Launches Supplements, Free Rein Goes Decaf
This week's new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.
Marketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With Marimekko
Just in time for its 80th anniversary, Minute Maid is partnering with World Wrestling Entertainment (WWE) to launch its ‘Bring the Juice’ multi-year platform that is “designed for longevity.”
Reviews: Halfday Does Half & Half; Starbucks Returns to Energy; La Colombe S’mores
We try La Colombe's indulgent draft latte, prebiotic iced tea Halfday's take on an Arnold Palmer, and Starbucks' return to energy drinks (again).
Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to Target
Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.
Taste Radio: 60 Startups. $7 Million. How Ignite20 Is Funding The Future Of CPG.
Ignite20 isn’t just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Gabriela Morales, Ignite20’s co-founder and managing director, talks about how the fund is rethinking early-stage investing.
New Products: ITO EN Gets with Ohtani and Poppi’s Alpine Extension
The weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community Coffee and Trade, as well as citrus soda launches from Mountain Dew and Poppi, and an All-Star collaboration between ITO EN and L.A. Dodgers phenom Shohei Ohtani.
Taste Radio: The M&A Train Keeps Rolling. And, How ‘Jovi’s Hampton Water Got Hot.
Is 2025 the year of the acquisition? The hosts highlight two more headline-grabbing deals announced over the past week: Hershey’s $750M purchase of BFY snack maker LesserEvil and the sale of watermelon water brand Mela to King Juice. We also speak with Jesse Bongiovi, who alongside rockstar father Jon Bon Jovi co-founded Hampton Water Wine, a rosé brand that’s taken the industry by storm.