Unwell Hydration Kiwi Pineapple Unwell Hydration is the new beverage play from podcaster Alex Cooper (of Call Her Daddy fame) in collaboration with Nestlé. The initial line of three flavors…
Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.”
In the latest new spirits roundup, KOTA liqueur and Pegasus Distillerie release unique herbal liqueurs, Stephen Curry takes a shot at 4,000-day aged whiskey, and Lo Siento's Caliente spices up the Fireball occasion with a cinnamon-infused tequila.
According to the Spate Popularity Index, the Energy, Sports, and Functional Drinks category has experienced steady growth, with further expansion anticipated. View the full BevNET Insider exclusive report.
Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup.
In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a Cherry Blossom-inspired kefir.
The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.
Some of the top names in Bain & Company’s annual insurgent CPG brands list should seem more than a little familiar: Alani Nu, Ghost, Poppi. Do you sense a theme?
In Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones. Cans of water, that is.
This latest roundup of spring RTD releases includes spiked options from iconic brands Minute Made and Coca-Cola, big name-drops like Grammy-nominated artist Lil Yachty and basketball legend Shaq, and a boozy brunch option from Cupcake Vineyards.
Our latest review roundup sees the return of a classic soda, a new twist on Töst, a unique line of sparkling ginseng tonics, and THC-infused CSDs.
Rosa Li, the founder and CEO of fast-growing functional beverage brand Wildwonder, explains how a focus on steady, incremental growth has been key to maintaining integrity. She also discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company’s future.
As we close out our Expo West coverage, we've got a first look at new branding from clean energy drink Plant Press, and a preview of new innovation from Humm Kombucha that takes the brand into new formats like shots, resealable aluminum bottles and nitro-infused cans. Plus updates from Gorgie and corn milk maker Maizly.
In this video, filmed at the brand’s booth in Hall A, Edward Smolyansky discusses his ambitions to create a better and more functional product than the competing brands, why packaging size is important in the kefir set, and why he wants to be known as the “Kefir King of America.”
