Review: Naked “Reduced Calorie” with Coconut Water
When we first saw a mockup of Naked’s new reduced calorie line back in March, it looked like it was going to have a pretty nice looking label design. Now,…
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When we first saw a mockup of Naked’s new reduced calorie line back in March, it looked like it was going to have a pretty nice looking label design. Now,…
Madrina’s, which is named after the Spanish word for “godmother”, is a line of beverages that were inspired by traditional Latin American products. While conceptually, that’s a strategy that might…
Here’s a tale of three behemoths: one, 5-Hour Energy,continues to roam the energy shot category like a T-Rex, towering above all other competition. Meanwhile, Red Bull has pulled out, despite pulling in nearly $30 million last year and building what had been a solid second-place brand. Still in the game, however, is Hansen’s, whose CEO,Rodney Sacks, recently reaffirmed the Monster-maker’s commitment to Worx Energy, which is growing quickly into the category. Meanwhile, other established companies continue to find the climb to shot respectability a steep one: NOS, Rockstar, AriZona are all seeing big reversals.
Despite new regulation pertaining to its natural alcohol content, the kombucha category has continued to see a large number of new brands popping up. One of the brands that has…
New Hope Natural Media’s annual Expo East show returns to the Baltimore Convention Center this week. Expo East along with its sister show Expo West, are the leading venues to…
The ready to drink tea category is a crowded one, but new offerings are still popping up. Plan Tea is one of the better of those new entries, with a…
Early registration for BevNET Live Winter 11, which is being held on December 5 and 6 in Santa Monica, CA, is ending very soon (September 30th, to be exact). If you are planning on attending, it's time to register before the savings run out. Why should you attend? Aside from our recent program announcements (and more are coming...), BevNET Live Winter 11 will feature extensive learning and networking opportunities, including a reception (with open bar) on Monday evening. Plus, we'll have the Mini Expo and the return of the "New Beverage Showdown". Click here to find out more and to register.
The latest entry into the cap dispensed enhanced water category (if such a thing exists) is Karma Wellness Water, an “acai pomberry” flavored product. The 18 oz. bottle starts out…
StarNectar resurrects a simple form of an ancient medical system known as Medical Astrology. Medical Astrologists based their treatments on the natural existing relationships between plants, planets, and the twelve…
While most ready to drink coffee beverages use coffee, milk, sugar, and a bunch of other stuff in their formulations, few have really gone after the super-premium coffee consumer. Stumptown,…
While you might not know it from the packaging, Topplez 125 is an iced coffee drink. What’s even more interesting are some of the ingredients that are used in this…
Sugar sweetened iced tea is one of those categories that we’d call “a safe bet” — people are always going to drink it and it’s a very big category to…
ZUN, a an energy drink that is also enhanced with cognitive ingredients CoQ10 and choline, recently added a new, larger package to the line up. Specifically, both ZUN Original and…
Ready to drink coffee is a very challenging category to go into, with Starbucks owned brands (distributed by Pepsi) holding a 98% share in the latest IRI report. Still, there…