Non-alcoholic beverage sales saw modest acceleration in the two-week period ending August 10, according to an analysis of NielsenIQ retail scanner data by Goldman Sachs Equity Research.
Ben Goodwin and David Lester, the co-founders of leading better-for-you soda brand Olipop, explain why marketing strategy doesn’t lean heavily into education about the products’ functional benefit, why the company’s mission and economic outcome “will forever be entwined,” and why they strive to be “experts in the leadership” of their business.
Pecana Nut Milk is trekking out across the Southwest with new retail expansion in Texas, New Mexico and California; Natural soda brand Green Cola has partnered with New Jersey management and sales company Cascadia Managing Brands; Microdrink maker Waterdrop is taking to the skies as a partner of German airline Lufthansa.
A wide array of ready-to-drink (RTD) cocktail makers have rolled out new products this summer with the goal of shaking up the saturated category. In this gallery, major players like Tip Top and The Finnish Long Drink drop new flavors, newcomer New York Cocktail Company launches a negroni collection and WeldWerks Brewing Co. makes its first foray into the space.
Sodee Pop is a new line of zero-calorie CSDs, which are being positioned as clean soda for kids. Sweetened with stevia, the line features two 8-ounce flavors: Orange Fizz and Root Beer.
Prior to the announcement of Mars’ $36 billion acquisition of Kellanova, the hosts discussed the possibility of a major M&A deal, one that could create a domino effect for some CPG brands. They also opined on the future of NA bottle shops, munch on ramen-flavored snacks and sip on banana cream soda.
In this week’s new products roundup, Califia announces the release of four new fall and winter seasonal products, Liquid Death joins forces with Van Leeuwen Ice Cream to launch a decadent sparkling water flavor and Black Rifle Coffee Company ventures into the $20 billion energy drink market.
The BevNET team is hosting a SoCal food, beverage and beer industry meetup on Wednesday, September 25th from 5PM to 7PM PT. Join Naturally San Diego and our BevNET San Diego team, as well as the Producer & Editor of Taste Radio, Ray Latif, and Taste Radio co-hosts John Craven, Mike Schneider and Jacqui Brugliera.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Andrew Guard, the founder of Right Coast Brands, who shared his thoughts, questions and feedback with the participants.
Nutcase is a line of RTD cashew milk beverages positioned as “nostalgic, healthy, and delicious.” The lineup includes three flavors, Vanilla, Chocolate and Strawberry, all of which are made with a simple list of clean ingredients.
Michael Preysman, the founder of trailblazing fashion company Everlane and Magna, an upstart brand of sports wellness powders infused with magnesium, shares his perspective on differentiation, why Magna’s package draws inspiration from a cigarette brand, how he thinks about and implements a customer service strategy, and how to identify and work with mentors.
A promising brand shut its doors this week, and its founder claimed that a confluence of factors led to its demise. Taste Radio’s hosts, however, wonder if the company’s problems stemmed from a single simple issue. They also riff on the ubiquity of “brat summer,” toss Twinkies and pop bottles of the NA variety.
In this week’s new products roundup, BIGFACE ventures into the ready-to-drink coffee space, Fanta summons the one and only Beetlejuice and Recess expands its lineup of Zero Proof mocktails.
Non-alcoholic beverage sales growth decelerated as slightly stronger pricing growth was more than offset by weaker volumes in the two-week period ending July 27.
