BevNET.com Staff

Posts by BevNET.com Staff

Elevator Talk: Lotza, HIKE Hopped Seltzer, Tecton, Moshi, Backyard Tea

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Courtney O'Brien, the founder and managing director of GPS Brand Consulting, who shared her thoughts, questions and feedback with the participants.

Taste Radio: Kyle Cooke, Loverboy & The Reality Of Building A Lifestyle Brand

Kyle Cooke, the reality TV star and founder & CEO of premium beverage alcohol and lifestyle brand Loverboy, speaks about how he has cultivated an authentic connection between the brand and its consumers, the reason that merchandise has become a key profit center, and why, despite having 470,000 followers on Instagram, he wants to “make a better effort” on social media.

Taste Radio: Why Isn’t Big CPG Acquiring More Better-For-You Brands?

A recent Forbes article sparks the hosts’ passionate discussion about the role that food and beverage conglomerates should play in the health and wellness of American consumers. They also opine on an unexpected acquisition and its impact on an emerging category and chat about their preparation for Expo West 2024.

Taste Radio: Why Jay Shetty Revels In The Uncertainty Of Entrepreneurship

Bestselling author and podcast host Jay Shetty joined Taste Radio for a conversation about his fast-growing adaptogenic tea brand Juni and how it fits into his purview for mental health and physical wellness. He also spoke about how the intersection of human behavior and continued evolution of social media impacts consumer habits and what he means when he says that happiness is “overrated.”

Taste Radio: When (And Why) New Is Better Than The Original

Natural and organic brands are increasingly developing products that taste remarkably similar to familiar items consumers have long stocked in their refrigerators and pantries. The hosts highlight several such products in this episode and why flavor, texture and mouthfeel (ironically) make all the difference.

Taste Radio: ‘When You Try To Quantify The Magic, That’s When It Stops.’

Kevin Lee, the co-founder of fast-growing better-for-you ramen brand immi, explained how an emphasis on community building has paid off, why the company doesn’t stress about a financial return on its investment in social media and why monthly strategy calls end with urgency about the unknown.