Review: The Beast
The Beast and Beast Zero Energy Drinks are made in Austria by Prima Drinks, a subsidiary of Macro Group GmbH, and is a true Austrian Energy drink.…
BevNET.com Staff
Posts by BevNET.com Staff
PepsiCo Responds to Glaceau
PepsiCo has denied having any nefarious intent in the way it designed and launched its enhanced water brand SoBe Life Water. The company’s response came quick on the heels of…
ITO EN Sponsors American Association for Cancer Research Scholar-in-Training Program
April, 2006 – New York, NY – ITO EN, Ltd., the largest producer of green tea in the world, is proud to announce the support of the American Association for…
Glaceau cries copycat against Pepsico
Energy Brands, the parent company of the Glaceau vitaminwater line, yesterday filed a lawsuit against PepsiCo and its subsidiary SoBe, which recently launched its own enhanced water product, SoBe Lifewater,…
Review: Caballo Negro “Double Kick”
Caballo Negro Energy Drink has a 16-ounce version of its energy drink. The new product, nicknamed “Double Kick” also features improved flavor and packaging.…
Liquid Salvation: Horns or Halo
@@img1Lake Tahoe, NV, April 5, 2006 – Liquid Salvation, the first bottled water in a flask, has launched a new “Horns or Halo” marketing campaign as the company continues to…
America’s Favorite Doc Gets Berried in Cream
DALLAS, TX April 5 – It’s no secret that Dr Pepper fans are passionate about the brand – so much so that hundreds recently puckered up to show their love…
Review: Black Hole Energy Drink
Black Hole Energy Drink is a new entry into the category that uses the powerful imagery of a black hole. Will this matter to consumers or the industry? We don’t…
student “chefs” nationwide compete for chance to cook up college scholarship
whitestone, ny (april 4, 2006) – beginning today, high school students across the country will be chopping, dicing and sweating over a hot stove in an effort to take their…
Snapple Introduces Good For You Premium White Tea
@@img1 Rye Brook, NY, April 4, 2006 – Snapple, makers of The Best Stuff on Earth, announced today the launch of Snapple White Teas, a collection of top-quality white teas…
The AriZona Maverick
Calling him the “blue-collar anti-CEO,” Time Magazine featured a story on Don Vultaggio, the co-founder of AriZona Iced Tea, in a special section on “Business Mavericks” this week (April 10,…
IZZE® Beverage Company Names John Bello Chairman of the Board
@@img1 BOULDER, Colo. (Apr. 4, 2006) – IZZE Beverage Company, the leader in the emerging sparkling juice category, has appointed SoBe founder and former CEO John Bello to chairman of…
SportexPro with PeptoPro, The Winning Choice!
@@img1 SportexPro the new generation of sports drinks! Ordinary sports-drinks supplied us with only three of the four essential elements: water, carbohydrates and minerals. Now, SportexPro adds the fourth element:…
Review: Honest Ade: Pomegranate Blue
The nation’s first organic pomegranate drink combines the antioxidant power and great taste not just of pomegranate but also of blueberries. It’s got less than half the calories of those…