DALLAS, TX April 5 – It’s no secret that Dr Pepper fans are passionate about the brand – so much so that hundreds recently puckered up to show their love for the latest Dr Pepper flavor.
This month, Cadbury Schweppes Americas Beverages, the maker of Dr Pepper, is rolling out Dr Pepper Berries & Cream, the second flavor in the brand’s Soda Fountain Classics line created to meet consumers’ desire for nostalgic flavors reminiscent of simpler times. Soda Fountain Classics launched in 2004 with Cherry Vanilla Dr Pepper, the company’s most successful product introduction in more than a decade.
“Consumers like a full flavor experience in their beverage choice, and our Dr Pepper Soda Fountain Classics have proven to be a tremendous success because they meet that need,” said Jim Trebilcock, senior vice president of consumer marketing for CSAB. “Based on consumer product test results, we expect both Regular and Diet Dr Pepper Berries & Cream will have a strong and devoted following.”
Hundreds of consumers recently professed their love for the new product by kissing a giant can of Dr Pepper Berries & Cream at the Dr Pepper Ballpark in Texas. The first ten participants walked away with a year’s worth of Dr Pepper Berries & Cream. Additionally, 50 twelve-packs were auctioned-off on eBay in March with bids topping $215. All proceeds went to the “I Have a Dream” Foundation (http://www.ihad.org).
Starting this week, nearly 3 million free samples will be distributed throughout the country, as a convoy of Berries & Cream ice-cream trucks begin a nationwide tour that will continue through June.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of teas, juices and soft drinks in the Americas with a brand portfolio that includes Dr Pepper, 7UP, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T’s Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information, visit http://www.cadburyschweppes.com/csab.