@@img1 Rye Brook, NY, April 4, 2006 – Snapple, makers of The Best Stuff on Earth, announced today the launch of Snapple White Teas, a collection of top-quality white teas blended with light fruit essences. Snapple’s new White Teas are the first in a line of new products that will support a “good for you” platform from which the brand will educate and inspire consumers about the health benefits of tea.
“The white tea category is poised to be an important sector for Snapple, and the tea category, as more and more consumers seek beverages with health benefits,” said Holly Mensch, Vice President, Snapple. “As the market leader in the premium tea and juice drink category, we saw a unique opportunity to grow the tea category by educating and exciting consumers about our new Snapple White Teas.”
As the most ambitious product launch in Snapple history, Snapple White Teas promise consumers a good-for-you beverage that quenches their ready-to-drink desires. Available in nectarine, green apple and raspberry flavors, Snapple White Teas are naturally light tasting because they are made from baby white tea leaves that are plucked at their purest and most delicate state. The teas are also naturally decaffeinated and contain antioxidants ensuring that the unique benefits of the white tea leaf is found in each bottle. New Snapple White Teas are made with real sugar – but less of it, so it’s more refreshing and maintains its natural, healthy goodness.
Driven by the health benefits of tea and consumers’ drive for healthier products, the tea category as a whole experienced strong growth in the past year, but it was the white tea category that exhibited the most significant growth with an increase of more than 300 percent, according to 2005 Nielsen data. And, since the white tea segment represents a very small share in the overall tea category, it is evident that there exists significant room for expansion.
Snapple White Teas will be available at major retailers, grocery and convenience stores nationwide in 17.5 ounce bottles for a suggested retail price of $1.39. To learn more about Snapple visit www.snapple.com.
Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing and its beloved spokeswoman, Wendy “The Snapple Lady,” Snapple continues to delight fans across the world. In 2003, Snapple made history by becoming the official iced tea of New York City. For more information, visit www.snapple.com.
About Cadbury Schweppes
Snapple is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars, and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.