Flying Ostrich is a line of sparkling electrolyte beverages packaged in 12-ounce cans and positioned as an everyday hydration option rather than a performance-focused sports drink. The lineup includes two flavors, Mangogo and Flyberry, both formulated with a blend of fruit juice and stevia leaf extract to keep calories and sugar low, with zero grams of added sugar. With playful, non-technical branding and a lightly salty, carbonated flavor profile, the brand aims to function as a better-for-you alternative to soda while fitting neatly into the broader lifestyle hydration trend.
Things that stand out:
- The low calorie and low sugar formulation is a meaningful strength, with Mangogo delivering 30 calories and Flyberry just 25 per can. Zero grams of added sugar, a modest dose of electrolytes, and restrained sweetness make the drinks feel appropriate for all-day consumption rather than occasional use.
- The sparkling format helps differentiate Flying Ostrich from traditional electrolyte and sports drinks. Light carbonation combined with subtle salinity creates a refreshing experience that feels closer to a flavored sparkling water than a functional beverage.
- Packaging is clean, colorful, and playful, clearly avoiding the technical or performance-driven cues common in the category. The Flying Ostrich branding adds personality and shelf appeal while reinforcing the product’s casual, everyday positioning.
Things to consider:
- Stevia is present but only slightly noticeable, showing up more as a gentle finish than a dominant flavor note. But it could still be improved (or removed).
- The product’s purpose is not immediately clear from the front panel, especially for first-time shoppers. A hydration cue could help clarify usage and benefits more quickly.
- Key nutritional advantages such as low calories and low sugar are not prominently communicated on the can. Highlighting these attributes more clearly could improve shelf conversion and support trial.
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