BevNET.com Staff

Posts by BevNET.com Staff

Taste Radio: How A ‘Global’ Perspective Yielded Deals With Post Malone, A$AP Rocky & Kevin Hart

James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.

Taste Radio: Michelle Obama’s Foray Into CPG – On Target Or Missing The Mark?

The hosts discussed the news that Michelle Obama has joined kids’ food and beverage company PLEZi Nutrition as a co-founder and strategic partner and spoke about the potential impact of the former first lady’s influence and political connections on the brand’s development. They also highlighted the 10 brands named as part of Target’s third Takeoff Food and Beverage program.

This Week’s New Products: Non-Alcoholic Cocktails, Plus SunnyD Super Greens

In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.

Review: Baloo Mind-Boosting Sparkling Water

Baloo is a line of flavored sparkling waters that are enhanced with nootropics, adaptogens and vitamins. The lineup includes three flavors, all with zero sugar and zero calories and  lightly sweetened with a blend of stevia and erythritol. 

New RTD Spirits: Spindrift Spiked, Deep Eddy and SWAY Release Summer-Inspired Sips

As the sunshine begins to stick around, many RTD cocktail producers are beginning to roll out summer-inspired sips. In this gallery, Atomic Coffee Roasters makes its first foray into the spirits world with an espresso martini offering, U.K.-based Funkin Cocktails splashes down in the U.S. and SoulBoxer expands its lineup of ready-to-pour bottled cocktails.

“Sparkling Beverages Continue To Blur Category Lines:” Six Questions With Christine Dang, Thrive Market Beverage Category Manager

Thrive Market’s beverage category manager Christine Dang talked to BevNET recently about the platform’s strategy evolution during and after the pandemic, how the direct-to-consumer model provides different challenges to the beverage category and how pack size and format play an integral role in curating the platform’s offerings.

Taste Radio: This Grocer Might Be The Most Influential Retailer In America

Emily Schildt, the founder and CEO of Pop Up Grocer, a specialty retailer known for its short-term locations and carefully curated selection of new and better-for-you products, spoke about its role as an “influencer retailer” and advertiser-first business model, how the company evaluates brand performance and why you might be surprised by its curation strategy.

Review: Kiddiwinks

Kiddiwinks is a line of 100% plant-based beverages in 7.5 ounce cans that aim to emulate the childhood staple, chocolate milk (plus a second flavor, Vanilla).