Wholly Veggie co-founders John Bonnell and David Gaucher spoke about how a comprehensive brand brief enabled them to better understand their products’ value to retailers and consumers and the impact of a striking design revamp. They also discussed their adherence to business fundamentals, a challenging environment for private capital and how the most commonly consumed ingredients factor into their innovation strategy.

Fresh off the conclusion of the 2023 Winter Fancy Food Show, Taste Radio editor Ray Latif highlighted new, innovative and better-for-you products from over a dozen exhibitors at the annual event, including a plant-centric soup brand, spicy and chewy candy, sunflower seed-based milk, non-alcoholic wine alternatives and gourmet marshmallows.

Tara Bosch, the founder of better-for-you candy brand SmartSweets, explained how prioritizing a lean business model in its early development enabled the company to be nimble and outpace its competitors, why its growth strategy is built around “patient urgency” and how the brand’s highly effective social media strategy drives consumers to its retailers.

Greater Than co-founders Mark and Jon Sider spoke about how timing and humility played into the brand’s dramatic repositioning, a shift that elicited over $8 million in DTC sales in each of the past two years. They also explained how they effectively incorporated user-generated content into digital media initiatives and opened up about how their relationship and those with others have been impacted by the challenges of entrepreneurship.

Taste Radio’s hosts discussed the relative value of making resolutions and shared advice from a highly successful entrepreneur on how to set achievable goals. They also spoke about the arrival of 2023 trade shows, an effective way that early-stage brands can build awareness and riffed on a handful of new products and brand updates.