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California-based energy drink giant Monster has inked a marketing deal with the New York Rangers and Madison Square Garden, the brand announced in a press release. As part of the integrated marketing partnership, the indoor arena will feature a co-branded grab-and-go concession stand dubbed the “Monster Energy Bodega.”
Juvee is a new line of energy drinks from gaming lifestyle company 100 Thieves. The low calorie and zero sugar beverages were designed to be approachable and inclusive, which is something that factors into both drink’s formulation and its branding approach.
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
Xoca is an all natural prebiotic soda made with upcycled cacao fruit that has dubbed itself as “The Good Soda.” The line, which has been rebranded since we first reviewed it in 2020, is available in two flavors, Cacaofruit & Cherry and Cacaofruit & Ginger, in 12 ounce cans.
Our next virtual networking event is on Wednesday, November 9th from 3:00 - 4:00 PM ET. Virtual networking is a series that connects food and beverage brands with industry experts. Growing brands will have the opportunity to meet 1:1 with leaders from Whipstitch Capital, Piper Sandler, FDM Sales Management, Chase Ink. Public Relations, MomentumCPG, and Arena Partners.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Andrew Guard, the founder of The Guard Agency and Right Coast Brands, who shared his thoughts, questions and feedback with the participants.
Joyo is a line of USDA Organic adaptogenic sparkling teas that are low calorie and low in sugar. The brand was founded by author and podcast host Jay Shetty and his wife Radhi Devlukia-Shetty.
In this autumn edition roundup of new spirits releases, Highclere Castle celebrates the anniversary of discovery of King Tut’s tomb, Åhus Akvavit introduces its seasonal blend in the U.S. and Yobo Kish teams up with Top Chef winner Kristen Kish to launch a new aperitif line.
Outstanding Foods co-founder and CEO Bill Glaser spoke about how he has applied lessons from prior entrepreneurial ventures to the company’s business strategy, how the brand has attracted celebrity investors and involved them in marketing and promotion efforts, and the evolution of Outstanding Foods’ package design and its alignment with the company’s innovation and retail strategies.
Halmi is a line of Korean-inspired sparkling beverages that are made with fruit juice and spices. The product line presently consists of a single SKU, which is flavored with cinnamon, ginger, jujube and persimmon.
If you haven’t had a chance to submit your nominations for BevNET’s Best Of 2022 Awards, you’re in luck. We’ve extended the deadline to Friday, November 4.
This week in new products, Jones Soda Co. bottles up Thanksgiving dinner, Coffee mate launches some sweet collaborations and Nutrabolt XTENDs its lineup of hydration products.
In this episode, the hosts reflected on the passing of legendary beverage entrepreneur and Red Bull co-founder Dietrich Mateschitz, and reviewed several new products and limited-time offerings. Later, operations expert Andrew Guard joined the show for the first edition of a new series in which he answers topical questions about production and scaling strategies.
Dan Lourenco and Ryan Hughes, co-founders of fast-growing lifestyle sports nutrition and energy brand Ghost, explained how emphasizing transparency and community has enabled the company to achieve massive growth, the outsized impact of a cold email on the trajectory of their business and how they are gradually becoming more comfortable with success.