Hoist Hydration Appoints Hallie Lorber as CEO
Hoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.
Brad Avery
Posts by Brad Avery
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Distribution: HappyPop Makes National Debut in Sprouts
Mood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new flavors, Wonder Berry and Cheery Cherry.
Taste Radio: Protein Is Everywhere. But Does It Belong Everywhere?
The hosts dive into the sustained wave of protein-infused consumer products – from popcorn to mashed potatoes – and debate whether the market is approaching “protein fatigue” or merely scratching the surface of a macro trend driven more by marketing than science. They also recap Taste Radio’s high-energy meetup in San Diego, spotlighting several new and innovative brands showcased at the event
Distribution: Edibles.com Goes Nationwide
Edibles.com is now serving the entire country– or wherever THC is legal, at least. The DTC ecommerce platform for hemp-derived THC products announced today it is now selling to consumers nationwide.
Wandering Bear Launches Protein Cold Brew As Whole Foods Exclusive
Wandering Bear’s first-ever canned drink – a dairy-based cold brew latte enhanced with 11 grams of protein per 8 ounce can – arrives today online and exclusively at Whole Foods Market locations.
Fever-Tree: U.S. Sales Rise in H1 2025 as Molson Coors Onboards Mixer Brand
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
National Beverage Reports Near-Flat Net Sales Growth in FYQ1 Earnings
LaCroix sparkling water maker National Beverage Corp. struggled to meaningfully grow in Q1 of FY 2026, with dollar sales rising only 0.3%. The results largely stemmed from a 4.4% improvement in price/mix, which was offset by a 3.9% decline in case volume.
GURU Reclaims Profitability in Strong Q3 Report
Canadian energy drink brand GURU has reported its first profitable quarter since going public in 2020. In its latest Q3 2025 earnings, GURU president and CEO Carl Goyette credited the business’s transition to a new direct distribution model in Canada.
Texas Gov. Signs Executive Order to Create Legal Hemp Framework
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
PATH Water Lays Trail to Profitability as Revenue, Margins Spike
As it works to close out an active Series B funding round, sustainable brand PATH Water is trotting directly towards break-even revenue and ramping up international production. PATH reported 2025 revenue is on track to surpass projections at over $75 million.
Jumex Embraces Sports with Hydrolit +Advance Launch, UTSA Partnership
Mexican juice brand Jumex, a subsidiary of Vilore Foods, is embracing functional hydration with its latest line launch: Jumex Hydrolit +Advance. The Hydrolit +Advance line is available in Berries, Mango, Fruit Punch and Orange flavors in 15.5 oz. bottles.
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Flow Water May Be ‘Wound-Down’, Co-Packing to Continue [Updated]
Canadian drinks company Flow Beverage Corp., maker of Flow Water, has entered a support agreement with its foreclosing creditors to transfer ownership of the business and its assets, with plans for the business to eventually be “wound-down.”
What’s Next for Flow’s Co-Packing Customers After Foreclosure?
Flow Water was foreclosed on last month by two of its creditors. While that development would be bad news for any brand, the bigger question we're asking is what’s going to happen to all of Flow’s co-packing customers?