Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Yerbaé Acquired by Safety Shot, Inc. in Move to Build Portfolio Business

Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.

Q Mixers Names Betsy Frost as CEO

Premium cocktail mixer brand Q Mixers has named Betsy Frost as its new CEO, taking over the role from outgoing chief executive Bob Arnold.

oHHo Sees (RED) in First Collab with International Medical Charity

Cannabis products maker oHHo is giving back via a new partnership with international healthcare non-profit (RED), the first time the charity has partnered with a cannabis brand, via a new line of co-branded THC drinks and edibles which will contribute to the charity.

Vitamin Energy Accuses 5-Hour of Running ‘Illegal Monopoly’ in Lawsuit

Shot maker Vitamin Energy is gunning for the king of the category. The startup brand filed a lawsuit last week against 5-Hour Energy owner Manoj Bhargava and the brand’s associated companies, alleging it has violated U.S. antitrust and false advertising laws, wielding an unfair monopoly over the energy shots business.

Prime Countersues Mark Anthony Brands Over Messi Sports Drink Claims

Logan Paul and KSI’s Prime Hydration is hitting back at Mark Anthony Brands’ Más+ by Messi, a sports drink developed in collaboration with soccer legend Lionel Messi, claiming that visual similarities between the brands is creating consumer confusion.

After #WaterTok Boom, Dyla Brands Goes All in Innovation with New Flavor Lab

In a time where consumers’ attention is being drawn in thousands of different directions every second online, it’s important for brands to be able to move, pivot and innovate as fast as possible to keep engagement high. Drink mix manufacturer Dyla Brands, maker of Stur and protein brand Happy Viking, now has an entire facility dedicated to meeting those specific demands.

Monster: Increased Expenses Lead to Mixed Q3

Higher expenses weighed on Monster Energy’s Q3 2024 earnings report this week, but the company says it feels optimistic about future growth opportunities as it takes new pricing action across its core portfolio.