The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.
The NFL season may be over, but sports nutrition brand Don’t Quit! is kicking off its 2024 growth plan with the launch of a new Cookies & Cream protein drink flavor designed by investor and Buffalo Bills safety Damar Hamlin.
Functional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the Florida-based company seeks to build on expansion gains from 2023 this year.
The Coca-Cola Company is launching a new permanent addition to its flagship cola line this month: Coca-Cola Spiced, a raspberry and spice flavored soda available in original and Zero Sugar varieties.
Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.
Hi Seltzer, a Kentucky-based brand of infused seltzers made with hemp-derived delta-8 THC, has partnered with Spec’s Wine, Spirits & Finer Foods to distribute its products to on-premise accounts throughout Texas; also, Nguyen Coffee Goes To Texas; Cure Gets Outdoorsy with REI; and 100 Coconuts Gets Deeper With Publix.
After a solid performance in Q4, convenience channel retailers are feeling more positive about the growth of the beverage category heading into 2024, according to the latest Beverage Bytes survey from Goldman Sachs Equity Research.
The Vita Coco Company’s plant-based energy drink brand Runa may be on the auction block after being discontinued, effective immediately, according to the brand’s website.
Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.
For The Jel Sert Company, a 98-year-old family owned drink mix manufacturer with a brand portfolio featuring products like Wyler’s, Welch’s, Sunkist and more, #WaterTok has been nothing short of a revelation.
Cannabis brands accelerator and distribution platform Petalfast has raised $8 million in an equity funding round led by a group of family offices in order to support the business’s expansion into new markets.
Marking its third acquisition since 2021, Wisconsin-based beer and craft soda producer Sprecher Brewing Company announced today it has acquired functional energy drink brand Juvee for an undisclosed sum.
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Nutpods founder and CEO Madeline Haydon says the plant-based coffee creamer brand is only getting started following its acquisition today by Kroger-backed investment group MPearlRock.
