Yerbaé has raised over $4 million in the “first tranche” of a new funding round backed by a variety of athletes and entertainers, the Arizona-based plant-based beverage brand announced yesterday.

Organic juice brand Sol-ti has named former Pressed Juicery chief Pawan Kalra as its new president and CEO, who steps into the role as Sol-ti founder Ryne O’Donnell shifts to the role of chairman and “Chief Vitality Advocate.”

In a push to grow awareness for the infused beverage category, the Cannabis Beverage Association (CBA) and the Cannabis Media Council (CMC) are ringing in what they hope will become an annual THC tradition: “820”, aka National Drink Cannabis Day.

Despite making headway on reducing expenses, Reed’s, Inc. reported net sales fell to $10 million in Q2, compared to $13.7 million in the same period last year, during its quarterly earnings call last week.

G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.

Celsius Holdings reported record high Q2 revenue of around $326 million, up 112% from $154 million in 2022, during its latest earnings report this week.

Boba tea, with its signature tapioca pearls consumed via straw, was once considered to be a cumbersome and impractical product for ready-to-drink formats. But now, sales of the Taiwanese drink in bottles and cans are bubbling up – and fast.

Non-alcoholic beverage sales “remained healthy but decelerated” in the two-week period ending July 29, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales growth rose 7.6% year-over-year.

At the beginning of 2023, Takeover Industries appeared to be at death’s door. But things look different now: there’s a new CEO, a rebranded product portfolio, its relationship with Manny Pacquiao is restored and at least some of the legal cases are closed. The company is now aiming to get back on track as Next Gen Beverage.

After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.

After Matt Matros sold Limitless to KDP in 2020, the serial entrepreneur wasn’t one to spend much time doing nothing. Now, Matros is looking to the backend of the business with a trio of new ventures, including BrandRock, a specialized CPG insurance firm launching this month.

Keurig Dr Pepper (KDP) raised its full year net sales outlook from 5% to 6% growth following a strong Q2 performance in its quarterly earnings report this morning.

Scheduled to launch online August 2, the 38th anniversary of the Delta Air Lines Flight 191 crash he survived, Lucky F*ck is a line of functional, zero sugar energy drinks made with Maca, Beta-Alanine, and 200 mg of caffeine per 19.2 oz. cans.