Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

Contact Information »

Posts by Brad Avery

Roar Organic Names Bill Lange as President

Hydration beverage maker Roar Organic has named beverage industry veteran Bill Lange as president, responsible for overseeing the brand as it seeks to expand its retail presence nationwide, the company announced this week.

Starbucks Names Laxman Narasimhan as Next CEO

Starbucks Coffee has named Laxman Narasimhan as its next CEO, replacing interim chief executive Howard Schultz effective April 1, 2023. Currently based in London, Narasimhan will relocate to Seattle for the role and will join the company full time as its “incoming CEO” on October 1 to work alongside Schultz.

Shaka Tea Founders Exit, Launch Women-Focused Investment Fund

Seven months after the brand was acquired by King’s Hawaiian parent company Irresistible Foods Group, Shaka Tea’s founders Harrison Rice and Bella Hughes are moving on to new ventures, beginning with the launch of investment fund Roya Capital.

NewAge Declares Bankruptcy, Claiming Almost $150M in Debts [Updated]

NewAge, Inc., the Utah-based beverage portfolio company-turned-MLM wellness business, and three of its subsidiaries have filed for Chapter 11 bankruptcy relief in Delaware. The announcement on Tuesday comes nearly three months after NewAge declared in June that it would commence a review of strategic alternatives to maximize shareholder value.

Cometeer’s Flash-Frozen Coffees Make Retail Debut in Erewhon

Flash-frozen coffee producer Cometeer is making its brick-and-mortar retail debut this month in all seven Erewhon locations in Southern California. As part of the rollout, the company is also debuting three new 4-pack varieties, available exclusively in Erewhon stores, which will retail for $9.99 each.

Cannabis Beverage Leaders Feel New York Times Feature Paints Narrow Picture

Last week, many THC-infused cannabis beverage brand leaders received long awaited recognition in the mainstream press when the New York Times ran a feature covering the surging popularity of the emerging category in legal markets. But the piece, titled “Weed Drinks Are a Buzzy Alcohol Substitute. But Are They Safe?” didn’t sit right with many in the industry.

Electrolit CEO: Goal is To Be ‘Top Three’ Sports Drink

Since launching in the U.S. in 2015, Mexico-based isotonic hydration brand Electrolit has swiftly established itself as a versatile omnichannel player, establishing itself as the fourth-largest sports drink brand. Now, incoming Electrolit CEO Christian Patiño Webb said his goal is to aim higher.

Keurig Dr Pepper, Bang Talks Fall Apart

Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.

KDP, Bang Reported to be in Acquisition Talks

Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.

Electrolit Names Christian Patiño Webb as CEO

Hydration beverage producer Electrolit has named former Red Bull senior director of marketing Christian Patiño Webb as its new CEO. Patiño Webb comes to the company from Unilever, where he served as VP of marketing for SmartyPants Vitamins.

Bankruptcy or ABC? Inside Haus’ Breakup Mechanism

Last week, low-alc aperitif brand Haus announced that it would shut down. Rather than filing for federal bankruptcy protections, the California-based brand instead looked to a different type of common law bankruptcy procedure known as an Assignment for the Benefit of Creditors, or an “ABC.” But what is the process and how does it work?

Bossa Nova Recruits Neil Kimberley to Steer Relaunch as Functional Sparkling Brand

Seventeen years ago, Bossa Nova helped create the market for acai juices in the U.S. Now, its founder Alton Johnson – working alongside beverage industry veteran Neil Kimberely, himself fresh off a nine-year stint as Chief Strategy Officer at premium water brand Essentia – is bringing the defunct brand back, although this time it will be dancing to a different beat.

Seth Goldman’s Eat the Change Raises $14.5M to Fuel Just Ice Tea Launch

Eat the Change, the healthy snack brand founded by Seth Goldman has raised $14.5 million in new funding to support its expansion into the ready-to-drink tea category. In June, Goldman announced plans to launch a new organic bottled tea line called Just Ice Tea under the Eat the Change platform after The Coca-Cola Company said it will discontinue Honest Tea.

ELIQS Closes $5.7M Seed Round, Extends Platform to Web3, Brand Incubation

Barrel Labs, the newly formed parent company of DTC customizable beverage brand ELIQS, announced on Wednesday it has closed a $5.7 million seed round that will support its expansion into three business platforms intended to help it become a “customization platform for the entire beverage industry.”