NFL quarterback Nick Foles has invested in functional powdered beverage brand Mantra Labs and will serve as an athletic advisor and brand ambassador; As online sales rise triple digits year-over-year, California-based functional powder maker Bala is expanding its footprint in brick-and-mortar retail across the country.

Amid a challenging post-pandemic market environment, two Oregon-based beverage startups are going out of business as water kefir brand Goodwolf and Anheuser-Busch InBev-backed barley milk maker Take Two both announced they will cease production this month.

The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its 'Stop for Nothing' campaign and Annie Agar joins Rowdy Energy.

Bragg Live Food Products is probing another flank in its ongoing attack on apple cider vinegar fueled gummy supplements, which it considers a threat to the business health of the 110-year-old brand.

The Vita Coco Company reported net sales growth of 28% to $96 million in its Q1 2022 earning report this week, as its core coconut water line has largely withstood the widespread supply disruptions impacting the beverage industry.

Lassi and yogurt maker Dahlicious has rebranded its probiotic food and drink lines as DAH! (pronounced da-hee) as it seeks to raise brand awareness in partnership with author and television host Padma Lakshmi.

Energy drink and supplements maker Ghost is deepening its connection to the gaming community in entering a multi-year sponsorship agreement with esports organization FaZe Clan, which will span event activations, merchandise and video collaborations.

As the company focuses on rebuilding its Premier Protein inventory after significant out of stocks last year, BellRing Brands, Inc., announced fiscal year Q2 2022 net sales growth of 11.7% to $315.2 million, an increase of around $33.1 million compared to last year, according to an earnings report last week.

As the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to help chart the path forward; California-based alkaline water brand Eternal Water announced this week that it has tripled its sales force with more than 30 new hires; Lifeway Foods has announced its slate of director nominees.

De Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who collect NFTs while playing the tech company’s augmented reality game; Starbucks unveiled more about its plans to create a “digital third place” during its fiscal Q2 2022 earnings call this week.

Beverage dollar sales rose 11.4% in the two-weeks, accelerating from 8.2% growth for the four-week period and 11.3% for the 52-weeks. The dollar sales bump was accompanied by a turnaround in volumes, which rose 1.4% in the two-weeks, compared to a -1.7% decline for the four-week period, with CSDs and energy drinks seeing some of the strongest volume increases.

If you live in a major U.S. city, chances are you’re not too far from a boba tea shop. The indulgent Taiwanese beverage, also known as bubble tea or occasionally “Black Pearl” tea, was invented in the 1980s and is defined by the addition of marble-sized tapioca “pearls” – boba – to sugary milk tea, and traditionally is drank through an oversized straw that allows the boba to be consumed one at a time.

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.

The Vita Coco Company’s co-CEOs Mike Kirban and Martin Roper are splitting their titles, the company announced today, as Kirban will assume the title of Executive Chairman effective immediately. Roper will continue to serve as CEO, overseeing day-to-day operations.