California based supplements brand Nouri is branching out into the beverage set with its latest innovation, Inner Immune, a line of immunobiotic functional drinks intended to promote gut health and immunity.
The California-based canned water maker announced this week that it has raised $75 million in a Series C round led by startup studio Science Inc. The new funding brings the brand’s total financing to about $125 million since its founding in 2018 and is aimed at helping the company scale its presence in the conventional channel and support a new flavored sparkling water line launching at the end of this month.
Jovē (pronounced Joh-Vee) produces a 9.5 pH alkaline water made using a patented “Advanced Cellular Hydration Technology” that involves adding essential minerals and charging the water with electrons in order to help the body absorb it.
The California-based company, launched in 2013, announced this week a visual refresh and reformulation for its three-SKU line of sugar free energy drinks, available in Super Berry, Mango Ginger and Citrus Yuzu flavors, with the aim of creating a package design that reflects its positioning as a natural “caffeinated refreshment” beverage.
Humm Kombucha is the latest to enter the burgeoning functional soda category with its newest innovation, Humm Probiotic, a line of shelf stable sodas and seltzers positioned around gut health and immunity benefits.
Cactus water brand Caliwater is heading for the East Coast with a new expansion into New York, New Jersey, Pennsylvania and Maryland stores; Cannabis seltzer brand Wynk is branching out around the country, now adding dispensary accounts in Maine; Chilean plant-based milk maker NotCo is expanding its U.S. presence.
Analysts at Goldman Sachs Equity Research are feeling optimistic about the long term growth potential for Vita Coco following a meeting last week with the company’s executive management. According to a report issued by Goldman last week, the New York-based brand may see strong momentum in 2022 for its recently expanded innovation portfolio.
Entrepreneurs frequently put their heart and soul into their products, but for Perfy founder Vasa Martinez, the new functional soda brand is personal from the name to the ingredients. And when it comes to marketing, Perfy is focused on connecting with consumers in the Web3 and NFT community where the brand has already made an impact.
Having built its core business in Southern California, functional beverage brand VYBES is now aiming to capture one of the region’s biggest markets; Also, Angry Angel makes its debut in Publix, Rowdy Energy expands nationwide with 7-Eleven, and Wilfred's Non-Alcoholic Aperitif launches in the U.S.
Direct-to-consumer wellness brand Athletic Greens announced this week it has named Kat Cole as president and Chief Operating Officer. Cole, who most recently held the same position at Focus Brands, will also join the company’s board of directors.
All channel non-alcoholic beverage sales saw “robust” growth across categories in the period ending December 4, according to an analysis of NelsenIQ data by Goldman Sachs Equity Research. Beverage dollar sales were up 16.1% in the two-week period, compared to 13.8% in the four-weeks. On a two-year stack basis, total dollar sales rose 23.4%.
Green Circle Capital Partners announced today it has raised $13 million for its first fund in a new venture capital division, Green Circle Foodtech Ventures (GCFV), with an anchor investment from Hormel Foods’ VC arm 199 Ventures. The new investment vehicle will target early stage, innovative foodtech companies working across a number of spaces, including food safety, sustainable packaging, sugar reduction, food waste and supply chain efficiency.
Israeli food tech startup Better Juice is finally preparing to bring its first reduced sugar juices to U.S. consumers. The Rehovot-based company announced today that it has signed its first commercial partnership with an unnamed U.S.-based juice manufacturer to begin producing beverages using its patented sugar-reduction technology in the coming weeks.
Since launching in 2018, the Stratus Group-owned brand – now stylized as Koe – has targeted mainstream channels (including convenience, drug and grocery) with its canned, on-the-go approach to the kombucha category. The drinks are currently available in about 45,000 retail stores nationwide and expects to add about 15,000 additional doors during 2022 spring category resets when the rebranded products will enter the market.
