Nearly a year after being formally separated from Dean Foods, plant-based food and beverage company Good Karma is beginning a new chapter. The Colorado-based company announced today a brand refresh accompanied by the launch of a new line of refrigerated plant-based milks and a direct-to-consumer ecommerce platform.
Swedish plant milk maker Sproud announced this week that it has hired industry veteran Bill Lange as its General Manager for North America, responsible for overseeing the brand’s retail growth strategy.
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
Two publicly-traded beverage companies are tapping into the power of celebrity. Today, The Alkaline Water Company announced that it has brought on Shaquille O’Neal as an equity partner and advisor, while Monster Energy is turning to rapper Post Malone to help promote a new giveaway campaign.
Fitness-focused functional beverage brand CELSIUS announced first quarter revenue growth of 78% to $50 million in an earnings report today, reflecting a “record” sales period despite several headwinds caused by pandemic-related shockwaves.
Adaptogenic beverage startup Droplet accused PepsiCo of “corporate plagiarism” in an Instagram post this weekend, claiming the conglomerate’s new Soulboost brand “blatantly” lifts its concept and brand identity. PepsiCo has denied all allegations.
In this week's Distribution Roundup, CBD beverage maker Unity Wellness doubles its nationwide distribution, partnering with several new DSD distributors including Legacy Distribution Group in Colorado and Lipman Brothers in Tennessee. Plus: updates from Reed's, Costa Brava Cocktails, Waterloo, BIOLYTE, Pivot Cold Brew and more.
BellRing Brands, the holding company for Post Consumer Brands’s nutrition entities, including Premier Protein and Dymatize, reported a net sales increase of 9.6% to $282.1 million for the second fiscal quarter ending March 31, according to the company’s earnings report last week.
DELOCE, a California-based maker of ready-to-drink espresso martinis, announced last week that it has closed a $1.5 million series seed round led by Vice Ventures. Founded in 2019 by CEO Sean Zoka and CMO Keaton Moody, DELOCE makes a canned Espresso Martini made with 100% cold-pressed arabica espresso beans and premium vodka.
Plant-based protein brand Aloha is getting ready to become a more serious beverage player. The Colorado-based, plant-based CPG brand, which makes bars, powders and protein drinks, announced this week a line extension of its ready-to-drink beverages, adding new rPET plastic-packaged variations of its core flavors.
Rowdy Energy announced today that it has raised $13 million in a fundraising round intended to shore up the brand’s marketing initiatives and finance new innovation. Launched last year, Rowdy Energy is a better-for-you energy brand founded by CEO and Suja founder Jeff Church and NASCAR star Kyle Busch.
One year after brand investment firm Factory acquired an equity stake in Roar Organic, the company, under new leadership, is using a redesigned and reformulated RTD line to deepen its presence at natural retailers while it takes on ecommerce with its similarly refreshed powder mixes.
Soulboost is a sparkling water brand made with real juice and functional ingredients. The drink is available in two varieties: first is Lift, which contains 200 mg of panax ginseng, the other, Ease, is made with 200 mg of L-theanine to support relaxation.
Looking to bring consumers back into the arms of dairy, New York-based Maple Hill Creamery debuted Zero Sugar Organic Ultra-Filtered Milk, the first product in a new platform of sugar free dairy made without sweeteners or additives.
