After six years of bootstrapping, cocktail mixer and cannabis beverage maker 18.21 Drinks is targeting rapid growth through a rebranded product portfolio rolling out now.

A slate of low calorie, functional products bearing the hallmarks of classic sodas has begun hitting the shelves nationwide. Generally focused on promoting gut health through the addition of pre- and probiotics, these products are still young and not wholly proven, but strong sales momentum and institutional interest suggest they may have the potential to become a viable new subcategory.

CBD sparkling water maker Sweet Reason is expanding its platform as a relaxation-driven beverage brand with today’s launch of Evening Blend, a new line of adaptogen-infused beverages containing 30 mg of broad spectrum hemp CBD per bottle.

As athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with category leaders via a new all natural, zero-sugar, RTD Tetra Pak line launching this month.

OXIGEN, maker of a line of oxygen-enhanced waters, announced today it has raised $15 million in a Series B funding round, backed by individual investors including pro athletes, musicians and venture capitalists. The round includes NBA star Kevin Love and country music singer Brett Eldredge join this round as fellow investors.

In preparation for taking the company public on the Canadian Stock Exchange later this year, energy drink maker Guru Beverage Inc. announced this week that it has raised $34.5 million in private financing. The fundraise surpassed GURU’s fundraising goal of $20 million and was completed through a group led by Stifel Nicolaus Canada Inc.

In this People Moves roundup, we highlight new hires from Olipop and Reed's, as well as the promotion of several employees to new roles within Essentia's Senior Leadership Team.

The Coca-Cola Company announced today it will discontinue coconut water brand Zico by the end of the year as part of a long term project to drop underperforming product lines from its portfolio. The move comes after months of declining sales for the brand, which Coke acquired in 2013.

LifeAID Adds 1,000 Target Stores; Sol-ti Expands to Sprouts; NewAge to Distribute Wingman Smart Energy; VIDE Adds Savannah Distributing; Marquis Adds DSD Houses in the West

Philadelphia-based coffee roaster La Colombe has entered an exclusive partnership with Molson Coors Beverage Company to distribute the brand’s ready-to-drink coffee products in the drug and convenience channels starting in 2021, with plans to eventually transition distribution for all channels to the Molson Coors network over time.

Yerbae, the maker of a line of functional sparkling waters made with yerba mate, is looking to raise $10 million as it grows its national retail presence. But rather than turn to private equity and venture capital, the Arizona-based brand is turning to the public for support in launching a crowdfunding campaign through website StartEngine.