Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

People Moves: L.A. Libations Hires Michael White, Promotes Shah and Orr

L.A. Libations Hires Kroger’s Michael White, Promotes Shah and Orr; Jones Soda Appoints Mark Murray as President; Nutrabolt Names New Chief Digital Officer, CMO Exits; Matt Swenson Takes Director of Coffee Role at Nestlé; Vita Coco Names Halima Aden “Chief Coconut Officer” to Support Global Initiative

Golden Tiger Aims to Take Turmeric to “Next Level”

In anticipation of its roll out into retail later this year with an aggressive multi-category product launch, California-based startup Golden Tiger is angling to ride the trend for immunity and anti-inflammatory functional drinks to fast success with a line of organic beverages that promote “bioactive curcumin” as its leading health ingredient.

Swoon Launches Zero Sugar Lemonade Line

Swoon, a New York-based maker of zero sugar cocktail mixers and syrups, is stepping into the ready-to-drink sector with the launch of a sugar free lemonade line this month. The new line is available in three flavors: Classic Lemonade, Pink Lemonade (made with strawberries) and Half & Half (made with tea).

Awaiting New Financing, Joyride Pauses Operations

As the COVID-19 pandemic has effectively shuttered the office channel for beverage providers, Joyride Coffee Distributors has temporarily ceased operations as it finalizes a deal to secure new financing, the company told BevNET this week.

Distribution Roundup: Kaló Hemp Seltzer Partners with Pepsi New York

Kaló Hemp Seltzer Partners with PepsiNY; EBOOST Expands to Over 2,500 Locations; CellDration Water Partners with Kroger, Adds 1,100 Doors; Liquid I.V. Launches Energy Multiplier in Costco; KÖE Kombucha Builds on Immunity Trend; Better Booch Expands in Whole Foods; Pop & Bottle Enters Walmart, 7-Eleven; Play Mode Enters UNFI; Natalie’s Rolls Out to Target

Cascadia Managing Brands Takes Equity Stake in Krisp Drinks

Food and beverage consulting firm Cascadia Managing Brands has taken an equity stake in Pennsylvania-based enhanced water startup Krisp Drinks, a Black-owned brand founded by a former convenience store manager.

LifeAID Launches Call to Action to Support People Displaced by California Fires

After one of the company’s co-founders lost his home to the wildfires currently ravaging California, LifeAID Beverage Company is now calling on the business community to support the Santa Cruz community impacted by the blaze, which has now displaced roughly 100,000 people throughout the state.

Celsius Raises $22M in Private Investments

Celsius Holdings, Inc., the parent company of fitness energy brand CELSIUS, announced this week that it has raised $22 million in private investments from two global institutional investors. Declining to name the investors, though calling one “Asia’s leading private equity firm,” CELSIUS president and CEO John Fieldly said the firms will help open doors for the brand’s international expansion through relationships with retailers and suppliers.

Waterloo Acquired by Investment Group Led by Flexis Capital

Waterloo Sparkling Water announced today it has been acquired by a group of investment firms led by Flexis Capital and including Eurazeo Brands, Moore Strategic Ventures, JW Levin Management Partners and Waterloo Capital. Terms of the transaction were not disclosed.

Hint Closes $25M Series D Round

Flavored water maker Hint, Inc. announced this week it has raised $25 million in a series D funding round that will help support the company’s continued growth over the next several years. The round was led by prior investor Springboard Growth Capital (SGC), a firm focused on funding mid-stage CPG companies founded by women, and also includes investments from Philippe Laffont, Gingerbread Capital and Medina Heights Capital Partners.

Sports Medicine: Electrolit Makes Rapid Rise into Refreshment

According to market research firm IRI, Electrolit -- developed as a medical solution to treat dehydration -- is among the highest growing sports drinks brands in the country, with dollar sales up 78.4% to $62.9 million for the 52-week period ending June 30 -- making it the fourth largest brand in the category behind Gatorade, Powerade and BodyArmor.