In a sign that the at-home consumption trend appears as strong as ever, non-alcoholic beverage sales were up 12.2% year-over-year in the two-week period ending October 31, and up 12.7% in the four-week period, according to an analysis of Nielsen data by Goldman Sachs.
Total company sales for PepsiCo were up 8.7% in the two-week period, while The Coca-Cola Company saw a sales increase of 11.3% in the same time frame. Keurig Dr Pepper (KDP) was up 14.8%.
Carbonated soft drinks continued to improve, with the category growing 12.5% in the two-week period and up 9.4% for the 52-week period. Volume sales for the category were up 7.7% during the two-week stretch. Coke’s CSD sales grew 11% to $12.3 billion for the period and were up 9.2% for the year. PepsiCo increased its sales 10.8% to $8.7 billion in the short term and is up 6.8% for the year. KDP was up 18.9% to $7 billion over the two weeks and 13.4% for the year.
Energy drinks were also up double digits, with a 10.8% increase for the two-week period and 7.6% jump for 52-weeks. The strong performance was bolstered by a 15.2% spike in volume sales. Leading the growth was Red Bull, up 19.3% in the two-week period to $4.9 billion in dollar sales, while Monster Energy climbed 10.2% to $5.5 billion. KDP, which distributes Adrenaline Shoc, fell 8.3% percent to $59.7 million.
Meanwhile, some PepsiCo-aligned energy brands have continued to decline with Rockstar down 22.8% to $1.06 billion while distribution partner Bang fell 2.6% to $1.09 billion. Bang, however, continued to show positive 5.2% growth for the full year. But energy drinks from the North American Coffee Partnership — representing a partnership between Starbucks and PepsiCo — grew 18.7% during the two-weeks to $477.3 million.
The $14 billion bottled water category grew 7.4% in the two-week period (volume up 9.9%), led by private label brands which were up 9.8% in dollar sales. Nestlé brands grew 3% to $3.3 billion, followed by Coke (up 5.4% to $2.4 billion) and PepsiCo (up 7.7% to $1.6 billion).
Sports drinks increased 17.7% during the two-weeks to $7.2 billion, with Gatorade-owner PepsiCo leading the pack at 15.8% growth to $4.9 billion. While Coke was up 4.8% to $1.1 billion, rising star BODYARMOR (which has a distribution partnership with Coke) posted a robust 40.3% increase to $956.3 million. Overall dollar sales for BODYARMOR were up 51.7% for the 52-week period while volume climbed 53.2% for the year.
Ready-to-drink teas grew 8.6% to $4.7 billion in the two-week period, led by the PepsiCo/Lipton Tea Partnership, which grew 10.4% to $1.69 billion. At half that size, Coke was up 9.5% to $809 million, followed by Ferolito, Vultaggio & Sons at 3.9% dollar sales growth to $752.1 million. KDP improved 4% to $392.8 million. Volume sales for the category improved 8.6% in the two-weeks and 5.4% for the 52-week period.
Sparkling water was at $3.1 billion, with dollar sales growing 22.2% in the two-week period and volume up 17%. Sparkling Ice maker Talking Rain topped the category at 27.8% dollar sales growth to $669.7 million, with LaCroix owner National Beverage Corp. up 28.6% to $523.8 million. Though Nestle Holdings reported a 1.6% decline in sales during the two-weeks, many of the top brands saw strong double digit sales growth. PepsiCo, which makes Bubly, was up 29.2% to $320.8 million; Polar, which recently partnered with KDP to expand nationwide distribution, grew 19.6% to $219.2 million; and Coke, which jumped into the category this year with AHA, was up 71.1% to $211.7 million. Massachusetts-based Spindrift reported 80.2% sales growth to $67.8 million.
RTD Coffee increased 22.1% to $2.8 billion in the two-weeks, most of which was represented by Starbucks through the North American Coffee Partnership — up 18.2% to $2.2 billion. However, competitors showed double digit growth across the board, with Danone up 68.7% to $228.6 million, Coke up 17.4% to $169.3 million and Califia Farms up 29.3% to $43.9 million. Volume for the category in the two-week period improved 22.8%.
Still flavored water grew 14.5% to $1.6 billion in the two-weeks. Coke led the pack at 20.7% growth to $743.3 million. PepsiCo jumped 11.4% to $459.8 million, Nestlé was up 21.5% to $104.1 million, and Hint leaped 14.1% to $92.9 million.