BeGOAT Clean Energy Expands Retail Footprint with Fred Meyer Launch and December Promotional Program

Bend, Oregon – December 23, 2025 – BeGOAT Clean Energy, the Bend-based beverage company redefining the energy drink category, is proud to announce the launch of an in-store sampling and promotional campaign at select Fred Meyer locations starting in December. The initiative invites shoppers to taste the brand's Zero Sugar lineup and take advantage of a special 2 for $4 promotional offer during the sampling weeks.

The Fred Meyer launch represents a key milestone for BeGOAT as the brand continues to scale its retail presence in major grocery banners that align with its better-for-you positioning. Starting in December, BeGOAT's Zero Sugar lineup is featured with a 2 for $4 promotional offer, providing shoppers with an accessible entry point into the brand's full flavor range, including Blue Raspberry, Huckleberry Lemonade, Strawberry Acai, and Passion Fruit.

"Fred Meyer gives us a powerful opportunity to reach everyday shoppers who are actively looking for better-for-you beverage options," said Tim Baggs, Founder of BeGOAT Clean Energy. "This launch allows us to showcase strong on-shelf value, competitive pricing, and clean ingredients in a high-traffic retail environment."

BeGOAT's December program is designed to support long-term velocity beyond the promotional window by pairing strong price incentives with brand education and visibility in-store. The initiative reflects BeGOAT's broader retail strategy: entering with compelling promotions, building awareness quickly, and converting trial into repeat purchase through clean ingredients and differentiated energy.

About BeGOAT Clean Energy

Founded in Bend, Oregon, BeGOAT Clean Energy is a health-forward energy drink brand focused on delivering clean, functional energy using thoughtfully sourced, plant-based ingredients. Powered by Cascara+, the coffee fruit, BeGOAT provides smooth energy with bold flavor, zero sugar, and only 6 ingredients. The brand is available at select retailers nationwide and online at the link below.