Trimino Brands, maker of a line of protein-infused waters, announced this week it has completed a six month corporate restructuring aimed at preparing the brand for retail expansion, reducing operating costs and improving in-store merchandising.
The agreement with mood33 aims to give Caliva, which also works with other cannabis brands in categories including vaporizers, a retail foundation to build on within the emerging cannabis-infused beverage market.
Relentless Trade Solutions, a new “spinoff” merchandising company from L.A. Libations services all CPG categories, launched in Southern California in March and has since expanded throughout the state and plans to expand to the Pacific Northwest, Arizona, and Las Vegas by the end of the year, according to L.A. Libations CEO Danny Stepper.
The video released by Animal Recovery Mission this week showed repeated acts of animal cruelty by workers at Fair Oaks Farm, including beating, kicking, and tossing newborn calves. The footage is sourced from a four-month undercover investigation conducted between August and November 2018.
Indianapolis-based Circle City Kombucha has rebranded as Circle Kombucha. Along with its recent upgrade from a 2,000 square foot production space to a new 14,000 square foot facility, both moves are aimed to help the brand expand into other Midwest markets including Ohio and Chicago.
Standing out in the crowded bottled water category is no easy task. But in just over two years, alkaline water brand Perfect Hydration says it’s experiencing rapid growth in the Southern California market. This year, the brand is aiming to replicate that regional success as it moves to scale nationwide and begins competing head-on with some of the segment’s biggest names.
In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.
KiiTO Launches Nationwide with Specialty Retailers; TeaRIOT Goes Nationwide with Whole Foods; Rise Goes Nationwide in Walmart; CHERRiSH Adds Jewel-Osco; One Village Coffee Partners with BKON
More than a year after five women announced they were suing Monster Energy, alleging a rampant culture of sexual harassment and retaliation within the company, another executive named in one of the complaints has parted ways with the company.
Last Wednesday, Vita Coco began the day by launching its new Impossible to Hate campaign -- a marketing drive to promote its pressed coconut water line. By 3 p.m. their social media coordinator was standing in the bathroom holding a jug of urine and asking for an address where she could mail it.
North Carolina-based kombucha maker Tribucha has closed a $1.5 million Series A funding round, the company told BevNET this week. The raise comes as the five-year-old brand, which markets its product in 12 oz cans, plans to expand distribution by more than 600 accounts this year.
The acquisition will help Caliva to broaden its vertically-integrated cannabis business -- which produces flower, vape, and oil products -- into beverage through its access to Zola’s research and development team and established retail distribution network.
The results found that sales of sugary beverages dropped 51% in the first year after the city’s soda tax took effect in 2017. The tax also led to an increase in beverage prices and a sharp decline in volume sales, dropping from 2.475 billion ounces in 2016 to 1.214 billion ounces in 2017, according to the report.
Snowing in Space Enters Whole Foods Mid-Atlantic; Nitro Beverage Co. Signs with Rainforest Distributing; Petal Plots Nationwide Expansion Plan; Vita Coco Adds Life Time Locations; BUBBL’R Grows Midwest Distribution
