Sol-ti founder and CEO Ryne O’Donnell said the company has sent between two and five cease and desist letters to other companies marketing SuperAdes within the past 18 months, and as many as 10 times within the past two years.
Los Angeles-based private equity firm Butterfly signed a definitive agreement today to acquire Bolthouse Farms from Campbell Soup Company for $510 million in cash -- roughly $1 billion less than what the soup conglomerate paid when it acquired the brand in 2012.
Fairlife is heading west as construction is set to begin this year on a new 300,000-square-foot production facility in Goodyear, Ariz. The brand anticipates the $200 million facility will be online by the second half of 2020.
Facing a sustained double digit decline in beverage sales, The Fresh Market’s director of grocery Dwight Richmond knew the retailer needed something more than the standard category reset to fix its issues. Last month Richmond put into motion his plan to turn around the massive drop in beverage sales.
Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network
Daytrip is currently establishing a distribution network and plans to rollout next month through ecommerce and in independent retail accounts. The CBD-infused sparkling water line includes Cherry, Coconut Pineapple, Lemon Lime, and Tangerine flavors which contain 5 calories and 10 mg of CBD per 12 oz can.
Total convenience channel sales for major categories grew at just 0.4 percent in the four week period ending March 23, underperforming all other channels according to an analysis of Nielsen scanner data by Wells Fargo Securities.
Perennial is seeking to tap into the sizable over-50 consumer base with a product designed to promote healthy aging. The brand, which launched online this week, was created by Brent Taylor, co-founder of plant-based protein brand Beyond Meat, and food scientist and Willow Cup co-founder Sarah Bonham.
David Meniane Leaves L.A. Libations, Joins US Auto Parts; BodyArmor Names VP of Commercialization and Revenue Growth; Soylent Hires New VP of Product Development and Innovation; Misfit Foods Co-Founder Steps Down
Functional beverage brand LifeAID announced today it has raised $7.7 million to support expanded nationwide distribution as the company seeks to grow in mass, grocery and convenience accounts across the country.
Speaking to investors on the company’s fourth quarter and full year earnings report call yesterday, Reed’s CEO Val Stalowir said since completing its three-phase rebrand and company restructuring the ginger beer maker is now focused on accelerated growth in 2019.
Last year, Molson Coors acquired Clearly Kombucha to mark the company’s first purchase of a non-alcoholic beverage brand. Nine months later the small California-based brand has a refreshed look and an energized market strategy aimed at growing the brand’s presence in the kombucha set.
As the milk alternative category’s consumer base grows from dairy-aversive adults to include their children, plant-based protein drink maker OWYN is the latest company to introduce a kid’s line of dairy free milks, which launched earlier this month at Natural Products Expo West 2019.
While Oatly is currently front and center in oat milk, it is facing an increased competition as brands including Quaker Oats, HP Hood, Silk, Califia Farms, Happy Planet, MALK, Elmhurst Milked, Rise Brewing Co., and Mooala all showcased their respective innovations at Expo West.
