Despite outpacing past product launches, sales of Monster Energy Corp.’s fitness line Reign appear to be plateauing after six months in the market, according to a Wells Fargo Securities analysis of Nielsen data released today.
Innovation Ventures, LLC, the Michigan-based maker of 5-Hour Energy shots, is no stranger to flexing its legal arm in order to protect its brand name. Having engaged in several trademark infringement lawsuits over the past 10 years, the company is now targeting two more energy shot makers it claims are treading on its intellectual property.
Two years after its launch, hydration beverage brand Basis has built a presence in its home market of Colorado. As it works to develop traction in natural channel retailers, the startup is now looking to break out of the Rocky Mountain region and make a play to disrupt the hydration space.
Ginseng Up, a Massachusetts-based producer of ginseng beverages, has invested $2 million into upgrading and expanding its co-packing facilities, including the launch of a new product development arm intended to provide turnkey services for beverage startups.
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Seeking to move from coffee into the broader energy space, Minnesota-based Caribou Coffee announced today a new line of caffeinated sparkling beverages called Bou-Sted, set to launch this fall across its 600-plus cafe locations nationwide.
As scientific understanding of hydration and diet regimens improves, and the dynamics of locker rooms change to hand more power to nutritionists and dietitians, sports drink makers are now turning to innovation to cover all the bases for their ever-evolving consumers.
Premium, imported bottled water brand Icelandic Glacial announced today that it has raised $66 million in new financing to fuel U.S. and international growth. The funding includes a $35 million investment from BlackRock’s US Private Credit team, as well as $31 million in new equity issued to new and existing investors.
CBD-infused drink mix maker OLEO, Inc. announced today it has raised $1.5 million in a convertible note round. Speaking to BevNET, OLEO co-founder and CEO Skyler Bissell said the financing served as a “bridge round” between its 2016 series seed and a yet-to-be-determined future funding round.
Earlier this week, Inc. released the 2019 edition of the Inc. 5000 list — a ranking of the fastest-growing privately held companies in the U.S. Alongside marketing firms, healthcare management, financial services and other service providers, this year’s list featured dozens of natural food and beverage companies, showing the industry’s increasing impact on the American economy.
While customer demand for Reed’s products has grown, the company was hit by supply chain shortages during the second quarter of 2019 which resulted in an underwhelming growth report and delays on new product launches.
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According to financial results released by the company this morning, underlying net sales grew 2.6% in the second quarter of 2019, driven by a 2.1 increase in volume/mix and a higher net price realization of 9.5%. However, net sales for packaged beverages grew just 1%.
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