Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

UPDATED: Fairlife Faces Backlash After Video Unveils Farm Animal Abuse

The video released by Animal Recovery Mission this week showed repeated acts of animal cruelty by workers at Fair Oaks Farm, including beating, kicking, and tossing newborn calves. The footage is sourced from a four-month undercover investigation conducted between August and November 2018.

Circle Kombucha Rebrands, Focuses on Midwest Growth

Indianapolis-based Circle City Kombucha has rebranded as Circle Kombucha. Along with its recent upgrade from a 2,000 square foot production space to a new 14,000 square foot facility, both moves are aimed to help the brand expand into other Midwest markets including Ohio and Chicago.

Brand Profile: Perfect Hydration ‘Hyper Focused’ On Regional Growth

Standing out in the crowded bottled water category is no easy task. But in just over two years, alkaline water brand Perfect Hydration says it’s experiencing rapid growth in the Southern California market. This year, the brand is aiming to replicate that regional success as it moves to scale nationwide and begins competing head-on with some of the segment’s biggest names.

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.

Monster Executive Named in Lawsuit Leaves

More than a year after five women announced they were suing Monster Energy, alleging a rampant culture of sexual harassment and retaliation within the company, another executive named in one of the complaints has parted ways with the company.

Inside Vita Coco’s Bathroom Breakout

Last Wednesday, Vita Coco began the day by launching its new Impossible to Hate campaign -- a marketing drive to promote its pressed coconut water line. By 3 p.m. their social media coordinator was standing in the bathroom holding a jug of urine and asking for an address where she could mail it.

Tribucha Closes $1.5M Series A

North Carolina-based kombucha maker Tribucha has closed a $1.5 million Series A funding round, the company told BevNET this week. The raise comes as the five-year-old brand, which markets its product in 12 oz cans, plans to expand distribution by more than 600 accounts this year.

Zola Acquired by Cannabis Brand Caliva

The acquisition will help Caliva to broaden its vertically-integrated cannabis business -- which produces flower, vape, and oil products -- into beverage through its access to Zola’s research and development team and established retail distribution network.

Soda Tax Update: Study Finds Philly Sales Down by Half

The results found that sales of sugary beverages dropped 51% in the first year after the city’s soda tax took effect in 2017. The tax also led to an increase in beverage prices and a sharp decline in volume sales, dropping from 2.475 billion ounces in 2016 to 1.214 billion ounces in 2017, according to the report.

Reed’s: Strong Virgil’s Sales Drive Q1 Growth

The company generated $8.4 million in net sales during the first quarter, up 2% from 2018. Sales of the core Reed’s Ginger Beer line were up 15% while craft soda Virgil’s grew 46%. Gross profit increased 9% to $2.5 million and gross margin increased 185 basis points to 30%.

New Age: Morinda Merger Fuels Triple Digit Q1 Growth

After spending much of last year restructuring and rebranding its beverage product portfolio -- alongside a December merger with CPG wellness company Morinda -- New Age Beverages Corporation reported triple-digit growth in the first quarter of this year, according to an earnings report released Friday.

Bare Bucha and Stout Tanks Announce New Kombucha Fermentation Tech

Seeking to help kombucha brands deliver a consistently non-alcoholic product, Bare Bucha and Stout Tanks have partnered to create new technology they say will not only cut fermentation time in half, but also keep alcohol levels below the 0.5% ABV legal threshold without pasteurization, dilution, or microfiltration.