Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Press Clips: California Kills Cancer Warning Label for Coffee

California Kills Cancer Warning Label for Coffee; Food Waste Brands a ‘Booming Business’; Cuvée Coffee Creates Fake Influencer; Walmart Prepares to Launch Home Grocery Delivery Service; JAB Wrestles with its Nazi Past

BevNET Live Summer 2019: Oatly on Surviving a Shortage

Speaking at BevNET Live Summer 2019, Mike Messersmith, U.S. general manager for Oatly, explained how he navigated the company out of this crisis and got production up to scale within a year. In this video, Messersmith offers his experience with Oatly as an example of how a commitment to transparency and communication helped the brand land on its feet without losing out to the competition.

Sheryl O’Loughlin Resigns as REBBL CEO

REBBL CEO Sheryl O’Loughlin announced her resignation this week after a four year tenure with the plant-based beverage brand. Former thinkThin CEO Michele Kessler will assume the chief executive position effective today.

Cann Wins New Beverage Showdown 17

The founders of cannabis-infused “social tonic” Cann are riding high today after being named the winners of New Beverage Showdown 17 at BevNET Live Summer 2019, held June 12-13 in New York City.

Six Finalists Advance in New Beverage Showdown 17

Twelve new beverage startups faced off today, pitching their products to a panel of expert judges during the semifinal round of New Beverage Showdown 17 at BevNET Live Summer 2019, but only six were selected to move on to the final round.

BevNET Magazine Feature: ‘Fit’ Energy Arrives with a Bang

Bang’s slow-then-sudden rise fits within the context of a years-long food and beverage trend toward fitness and better-for-you products. The brand’s success is remarkable, but it’s one of many emerging fitness energy drinks that include Celsius, C4, Kill Cliff, LifeAID, EBOOST, Reign, and Adrenaline Shoc.

Trimino Completes Corporate Restructuring

Trimino Brands, maker of a line of protein-infused waters, announced this week it has completed a six month corporate restructuring aimed at preparing the brand for retail expansion, reducing operating costs and improving in-store merchandising.

Caliva Names mood33 First Cannabis Beverage Partner

The agreement with mood33 aims to give Caliva, which also works with other cannabis brands in categories including vaporizers, a retail foundation to build on within the emerging cannabis-infused beverage market.

L.A. Libations Spinoff Relentless Growing in California

Relentless Trade Solutions, a new “spinoff” merchandising company from L.A. Libations services all CPG categories, launched in Southern California in March and has since expanded throughout the state and plans to expand to the Pacific Northwest, Arizona, and Las Vegas by the end of the year, according to L.A. Libations CEO Danny Stepper.

UPDATED: Fairlife Faces Backlash After Video Unveils Farm Animal Abuse

The video released by Animal Recovery Mission this week showed repeated acts of animal cruelty by workers at Fair Oaks Farm, including beating, kicking, and tossing newborn calves. The footage is sourced from a four-month undercover investigation conducted between August and November 2018.

Circle Kombucha Rebrands, Focuses on Midwest Growth

Indianapolis-based Circle City Kombucha has rebranded as Circle Kombucha. Along with its recent upgrade from a 2,000 square foot production space to a new 14,000 square foot facility, both moves are aimed to help the brand expand into other Midwest markets including Ohio and Chicago.

Brand Profile: Perfect Hydration ‘Hyper Focused’ On Regional Growth

Standing out in the crowded bottled water category is no easy task. But in just over two years, alkaline water brand Perfect Hydration says it’s experiencing rapid growth in the Southern California market. This year, the brand is aiming to replicate that regional success as it moves to scale nationwide and begins competing head-on with some of the segment’s biggest names.

Euromonitor: ‘Indulgent’ Brands Must ‘Meet Consumers Where They’re At’

In the face of a changing consumer landscape, food and beverage brands marketing “indulgent” products must grapple with new challenges where consumers are planning their indulgence occasions, governments are increasing regulations, and innovation crossovers are blurring the lines between not just categories but whole industries.